A Smartlink segment is a way to group different offers within a Smartlink based on specific criteria, such as country, device type, or vertical. By creating segments, affiliates can further optimize their promotions by directing traffic to the best-performing offers within each segment.

For example, if you have a Smartlink for dating offers, you could create separate segments for different countries or device types to better target your audience and maximize your conversions. Segments can also help affiliates track their performance more effectively by providing insights into which offers are performing best within each segment. This information can then be used to refine and adjust promotions to further improve performance and earnings.