Audience filters

Starting with audience filters will help you narrow down the search results step by step while ensuring the newly discovered influencers can reach your target audiences.

To begin, apply audience filters based on your ideal customer profile/persona and hit up the filter percentages. Here's how one would start searching for influencers who target young females in Sweden:

Influencer location

In most cases, it makes sense to focus on audience location over influencer's one as this is where your potential customers are located at. Another great idea tends to be focusing on a single location first and then expanding to new locations.
Influencer location can be useful if you want to ship them free products or need to have them purchase your product that is only available in a certain region.

Follower range

Usually the smaller the influencer audience the better the engagement rate is. Depending on the region, the sweet spot tends to be between 10 000 - 100 000 followers, depending on your target market. That's because starting from 10k, swipe-ups on stories become available and creators with more than 100k tend to have an agent in between which creates unnecessary extra friction.

Topic filters: Interests, keywords and bio filters

Start with the bio filter - these results are precise and straightforward as you only see creators who have the term you are using in their bio.
While bio filter gives you most accurate results, the number of results also tends to be low.
Good for niche influencers who strictly blog about their speciality - decorators, vegans, moms etc.


If you want to find more results, switch for Interests filter - it works by mapping keywords and hashtags used by the user or their followers. This way you'll see more people who talk about the topic, but this comes at the expense of accuracy.
Interests filters are basically sets of keywords that we have put together for you. If you are not happy with the accuracy, feel free to raise the threshold for the filter to narrow down on the results.

Good for lifestyle influencers who are also interested in your specific topic. Keep in mind that this necessarily doesn't mean they are open to collaborate on the given topic.

Keyword topics is the rawest filter that gives you all the power over search results. At the same time, the accuracy and amount of search results might suffer when compared to other topic filters.


Avoid going too narrow with keywords in the beginning. For example, if you are selling lamps, you are unlikely to find any lamp influencers, but rather interior designers and lifestyle ones.

Engagement rate

Determining a minimal engagement rate comes handy for filtering out brands(usually with lower EG <2%) and influencers who hardly engage with their audience. Bear in mind that bigger creators also tend to have lower engagement rates.

Tip! If you see a huge number of search results, it might be a good idea to increase the engagement rate filter value and reach out to more engaging creators first.

Language

Use language only when you only target audiences with specific language skills, in all other cases it is not a relevant filter for you.

Contact information

If having a creator's email available is hard criteria for you, save yourself from irrelevant profiles by switching this one on.


Sort-by

Get most tense results first based on your criteria by sorting gender, age, location etc. distribution first. Learn more about sort-by here.

Lookalikes

Get similar profiles to creators who you have already working with. Using lookalikes is described more in detail here.

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