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What is Google Tag Manager (GTM)?

Read this article to learn about Google Tag Manager

Amir Ghorbani avatar
Written by Amir Ghorbani
Updated over a week ago

In today's digital age, online businesses, rely heavily on data to make informed decisions and provide exceptional services. One valuable tool that can help you harness this data is Google Tag Manager (GTM). In this article, we'll break down the concept of GTM in a way that's easy to understand, even if you're not tech-savvy.

What is Google Tag Manager (GTM)?

At its core, Google Tag Manager is like a digital Swiss Army knife for your website. It simplifies the process of adding and managing tracking codes, tags, and scripts, without requiring you to tinker with your website's code directly.

How Does GTM Benefit You?

  1. Streamlined Tracking: GTM streamlines the process of adding various tracking tools. For instance, if you want to know how many visitors book a ride, or which pages are most popular, GTM makes it easy to set up these tracking elements.

  2. Faster Implementation: Unlike traditional tracking code implementations that require a developer's involvement, GTM allows non-technical users to add, update, or remove tags with a few clicks. No coding skills needed!

  3. Reduced Risk: With GTM, you're less likely to break your website while adding or changing tracking scripts. This is crucial for maintaining a smooth user experience.

  4. Flexibility: Want to track a specific event, like when a user clicks on a 'Book Now' button? GTM can handle it. You can set up custom tracking for any action that matters to your business.

  5. Analytics Integration: GTM plays well with Google Analytics 4 and other analytics tools. This means you can gather data that helps you make informed decisions about your transportation SaaS's performance.

How to Get Started with GTM?

  1. Sign Up: If you don't already have a Google account, sign up for one. Then, visit Google Tag Manager (just search it on Google), and create an account.

  2. Create a Container: Think of a container as a box that holds all your tracking codes. Give it a name, specify your website URL, and follow the instructions to add the container code to your website. This code snippet goes on every page, much like your security cameras covering the entire terminal.

  3. Add Tags: Tags are like specific surveillance cameras that capture particular events. For example, you might have a 'Booking' tag to track ride reservations. GTM provides templates for common tags, so you don't need to write any code.

  4. Set Triggers: Triggers are the events that activate your tags. For our analogy, they're the motion sensors that tell the cameras when to start recording. You can configure triggers to fire on specific actions, like button clicks.

  5. Publish: Once you've added your tags and set your triggers, hit the 'Publish' button. Your GTM container is now live, and it begins collecting data immediately.


In the world of online business, where efficiency and user experience are paramount, Google Tag Manager is a valuable tool that simplifies data tracking. With GTM, you can monitor user interactions, improve your services, and make data-driven decisions without needing a technical background. It's like having a reliable digital surveillance system for your online operations, ensuring smooth takeoffs and landings for your business. So, get started with GTM today and watch your business soar to new heights!

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