What is Retargeting?
Retargeting, also known as remarketing, is a strategic advertising approach that re-engages individuals who have previously visited your website or interacted with your brand online. By targeting these users, businesses can reinforce brand awareness and increase the likelihood of conversions.
📌 Note: Initially, only Prospect Targeting Campaigns can be created. Retargeting campaigns can only be set up once a Prospect Targeting Campaign has been successfully created.
Steps to Create a Retargeting Campaign
Step 1: Start Campaign Creation
Navigate to the Digital Media Buying platform.
Click the tick box labeled "Start Creating Your Campaign.”
Step 2: Fill in Required Field
Complete all mandatory campaign setup fields following the same process as a Prospect Targeting Campaign.
Ensure that the audience selection aligns with an already created Prospect Targeting Campaign.
Step 3: Audience Selection
Choose the relevant retargeting audience from the available options.
This audience consists of users who previously engaged with your website, ads, or other digital touchpoints.
Step 4: Complete the Campaign Setup
Follow the remaining steps outlined in the Prospect Targeting Campaign guide.
Finalize the campaign settings and launch the Retargeting Campaign.
Final Thoughts
Retargeting campaigns are an essential strategy for increasing conversion rates and maximizing the value of initial audience interactions. By leveraging previous engagement data, businesses can re-engage potential customers more effectively and drive higher ROI.