This section identifies how many passive visitors are converted into active customers.

For any chosen timeframe, a comparison is made with the previous period of the same time frame. The graph depicts the overall conversion trend, with options for obtaining customised analytics available.

You can choose the source channel in the individual section by clicking Select Option at the bottom of the metrics to get more in-depth insights.

This section provides sales data for the selected time period, including the number of quantities sold and the relative revenue generated. It also demonstrates the increase and decrease in quantity and revenue.

Count: The number of individuals who have subscribed to receive a newsletter from your company.