Creating segments based on specified criteria is one of the best strategies to target your consumer populations. These insights from Mortar Discover enable you to better understand the needs and desires of your clients and enable the Mortar team to create individualized and targeted marketing campaigns that yield greater results.
Who is the New Customer Segment?
These are potential clients who haven't yet been targeted by your company's marketing efforts or haven't used your goods or services. These untapped people provide a brand-new pool of prospects for your company to interact with and possibly win over devoted customers.
The graphs below will display data on all customers connected to the selected customer category when the toggle labeled "Total customers" is turned on.
When the toggle labeled "Based on marketing preference" is turned on, the information presented will be categorized according to customers' marketing preferences. This categorization is determined by whether customers have consented to receive emails or not. Customers who have agreed to receive emails will fall under the "yes" category, those who have declined will fall under the "no" category, and those who have not indicated their preference will be classified as "unknown."
Sources Graph
The data presented is derived from a diverse range of sources, encompassing materials you have uploaded and various platforms that have been linked to the system. This compilation of information has contributed to the comprehensive insights and knowledge presented here.
The provided data includes information from customers who have shared their location details in their profiles, forming a subset of the total customer count. This subset offers insights into the geographic distribution of a significant portion of the customer base, aiding in understanding the spread and concentration of locations among customers who have voluntarily shared this information.
Top 05 products
The provided illustration depicts a visual representation highlighting the five most extensively produced items based on their quantity / revenue generated during a designated span of time.
Demographic Locations
This shows data of the customers who have provided location information in their profile out of a total no of customers. It gives you an idea of the location distribution of the customers whose data is available.