In a digital advertising landscape that's constantly evolving, choosing the right partner for your media buying is crucial. At Mortar Marketing, we stand out from the crowd by offering a unique set of capabilities that deliver value and results. In this section, we'll explore what makes us special and why you should buy media through us.
1. First-Party Lookalike Modeling:
At the heart of our offerings is the power of first-party data. We excel in crafting personalized experiences, and one way we achieve this is through first-party lookalike modeling. What does this mean for you? It means we can identify and target audiences that closely resemble your most valuable customers. By leveraging the data you already have, we help you expand your reach effectively and efficiently.
2. White Labeled DSP with First-Party Data:
Our white-labeled Demand Side Platform (DSP) is more than just a tool; it's a strategic advantage. With our platform, you have the capability to push your first-party data directly into your DSP. This means your advertising campaigns are fueled by insights that are uniquely yours. No third-party data, no guesswork—just precise targeting that delivers results.
3. Access to 450+ Trade Desks:
We understand the importance of choice and flexibility. That's why we enable you to buy directly from over 450 trade desks. This expansive network gives you access to a wide array of inventory and advertising opportunities. Whether you're looking to target specific demographics or reach new markets, we have the connections you need.
4. Cost-Efficiency and Transparent Pricing:
Media buying can be expensive, but it doesn't have to be. We pride ourselves on offering programmatic buying at baseline CPM rates that are 40-70% cheaper than market retail value. How do we do it? We eliminate the middleman and provide you with transparent pricing. Our agency's margin is automatically built in, ensuring you get the best value for your investment.
Why Choose Us?
- Expertise: Our team brings a wealth of knowledge and experience to the table. We know the ins and outs of media buying and digital advertising, and we're here to guide you every step of the way.
- Customization: We understand that every business is unique. That's why our solutions are tailored to your specific needs and goals. Whether you're a small startup or a large enterprise, we have a solution for you.
- Results: Ultimately, what matters most is results. We're committed to helping you achieve your advertising objectives, whether it's increasing brand awareness, driving conversions, or maximizing ROI.
Conclusion:
When it comes to the programmatic landscape, the choice is clear. The shift away from 3rd party cookies is inevitable. What most digital marketing agencies need is a one stop solution to cater to the million needs of their clients. At Mortar Marketing, we offer the capabilities, connections, and cost-efficiency that set us apart. From first-party lookalike modeling to transparent pricing, we're here to elevate your media buying experience. Choose us, and let's achieve greatness together.