Mouseflow associates information to organize and filter your sessions by using tags. Mouseflow provides a number of built-in tags to help get you started. Let's dive in to them here:
Mouse-out
The mouse-out tag is applied when a user's mouse leaves the page, by clicking outside of it; potentially to interact with another application or tab.
Submit
Whenever a submit event is triggered within your recorded site, the submit tag will be present in your session.
Shared
A shared tag will appear whenever a user in your Mouseflow account uses our 'share' button to share a session.
Feedback
A session will be tagged with the feedback tag whenever a user successfully submits their feedback through our Feedback Surveys feature implemented on your site.
Note: just interacting with the feedback widget will not tag the session. Feedback Surveys needs to gather some data in order to be tagged.
Form-interact
The form-interact tag is applied when a visitor engages with a form on your website in any manner. This can include clicking into a form field, typing text, selecting from dropdown menus, or submitting the form itself. The tag helps you identify and analyze interactions with forms, offering valuable insights into user behavior and engagement levels. By tracking these interactions, you can better understand how users are engaging with your forms, which can be instrumental in optimizing for conversions and improving overall user experience.
Friction Tags
The following built-in tags count towards friction on your website. To understand what Mouseflow means by 'friction' you can click here.
Click-rage
You will find the click-rage tag in your session whenever a user excessively clicks in a short period within your website, Mouseflow will automatically tag the session. This event alone will mark the session as a visit with friction.
Click-Rage counts for 5 friction points per unique element.
Learn more about the click-rage tag here.
Click-error
Each time a click triggers a JavaScript error, we automatically tag the session with the click-error tag. This can help you do any quality checks on your website regarding your JavaScript code.
Click-Error counts for 2 friction points per event.
Learn more about the click-error tag here.
Bounce
The bounce tag is applied when a user navigates from page A to B - and then returns to page A within a short timeframe.
Bounce is an intermediary friction event and counts for 2 friction points per event.
Learn more about the bounce tag here.
Speed-Browsing
The speed-browsing tag is applied when a user navigates through multiple pages within a short timeframe. The tag will be on the first page.
Speed-Browsing is a minor friction event and counts for 1 friction point per event.
Learn more about the speed-browsing tag here.
404
The 404 tag is applied when a user lands on a page which returns a 404 error. This is determined by checking if the initial files loaded return a 404 server error or if the document.title property contains 'not found'. This can signal a broken link or missing content like images or videos.
404 counts for 5 friction points per event.
Learn more about the 404 tag here.
Dead Clicks
The dead-clicks tag is applied when a user clicks on an element that appears interactive but does not produce any action, such as images or text that resemble links without being clickable. This tag only applies to non-clickable elements, excluding actual buttons and links.
This tag helps highlight areas where users may be confused or disappointed by unresponsive elements, allowing you to adjust design or add visual cues to make your site more intuitive.
The Dead Click tag counts for 1 friction point per click (one point per unique element per pageview).
Learn more about dead-clicks here.
💡Pro Tip: You can create Custom Friction events with a little bit of custom code - read more about how to set this up here.
In conclusion, Mouseflow built-in tags provide a comprehensive framework for understanding user behavior and interaction on your website. From identifying submit events to flagging visits with friction, these tags offer invaluable insights into the user experience. Whether you are looking to improve form interactions, identify JavaScript errors, or understand user frustration, these tags serve as a robust tool for qualitative analysis. Coupled with the ability to add your own custom tags, Mouseflow ensures that you have a full suite of options to capture and analyze the data most relevant to your business needs.
So go ahead and make the most of these built-in tags; they're designed to help you get closer to understanding your users, and in turn, optimizing your website for better engagement and conversions.