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Intro Fees for Coaches

Understanding the Intro Fees for Coaches

What is the Intro Fee?

The Intro Fee is more than just a fee but an investment in your growth on Everfit Marketplace. When you gain a new client through the Marketplace, we charge a 15% revenue share for the first three months of their engagement.

This contribution helps power the marketing, exposure, and client-matching efforts that bring high-quality leads to you. Over a client's lifetime value, you’ll likely keep up to 95% of the total revenue from their purchases.

By reinvesting into coach marketing and client acquisition, we’re making sure you get in front of the right clients who are a great fit for your coaching. Think of it as a small upfront investment in building long-term, high-value relationships.


Who is considered a Marketplace Client?

A Marketplace Client is any client who first interacts with you through the Everfit Marketplace, including the Marketplace homepage, search results, or the Match Survey.

If a client first interacts with you through the Marketplace, they will always be classified as a Marketplace Client, even if they later make purchases through a direct link.

Who is NOT considered a Marketplace Client?

If a client first interacts with you outside the Marketplace (e.g., via a direct link), they will not be considered a Marketplace Client, even if they later make purchases through the Marketplace.


How is the Intro Fee calculated?

  • The Intro Fee is 15% of the revenue you earn from a Marketplace Client during their first three months.

  • It includes payments for one-time packages, recurring subscriptions, and any additional purchases.

  • The three-month period starts from the date of their first purchase.

After the first three months, you will only be charged the standard Processing Fees for transactions with Marketplace Clients.

Fees Summary

Client Type

First 3 Months

After 3 Months

Marketplace Client

15% Intro Fee + Processing Fee

Only Processing Fee

Direct Client

Only Processing Fee

Only Processing Fee


How to view my Intro Fees?

You can view details about Intro Fees in the Revenue Analytics section of your Sales Dashboard.

By making the most of Everfit Marketplace’s reach and tools, you’re setting yourself up for long-term success with high-quality clients who stay and invest in your coaching. 🚀

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