Video is one of the most powerful forms of communication, so it's really important to make sure video content is part of your regular marketing mix.
The Tech Update videos (delivered monthly, designed to be publish weekly) are an engaging way to keep your audiences educated about technology news that's relevant to the average business owner. They're typically produced fully finished and ready to go (complete with presenter), but we suggest YOU appear in the videos instead if at all possible.
Once you've recorded your footage, hopefully you'll find the below editing guide useful and will grow your confidence in doing this regularly. If however you don't have the time, we will be launching a Done For You service in the near future (you film, we edit). Just send an expression of interest to hello@mspmarketingedge.com
Here's a great finished example from Alan Crowetz at InfoStream, made using our recommended video editor (see below for full details).
FILMING
It all starts with getting yourself on camera. First, check out our three recommended ways of filming your own footage.
Due to the advancement of AI-powered video background removal (like that seen in Zoom video calls), we no longer suggest members use a proper green screen to film with. You can just use our recommended video editor (see below) to remove any background you film against.
EDITING
First...
Download your new Tech Update video toolkit 🛠️
Download your new Tech Update video toolkit 🛠️
Starting from September 10th 2025 (the October content), there are some extra files designed to make editing yourself into the Tech Update videos even easier.
When downloading your content, look for the Put yourself in the video category. In there you'll find a new version of the Tech Update without presenter and the intro / outro sequences (to make it quicker to bolt it all together). There will be one of these for each video.
As well as the filming script, you'll also need to download the Filming toolkit. This ONE-TIME download is a kit of video and audio elements to make your finished video as slick and professional as possible (see below for details of what's included and how to use them).
The toolkit also includes an example video project built in our recommended editing app Filmora. Just note that after downloading and unzipping the toolkit, you'll need to re-locate the files when you try to open the project (you'll find them all within the toolkit folder).
Get our recommended video editor app 🎬
Get our recommended video editor app 🎬
We have tested a LOT of video editing apps designed to run on a Windows PC / laptop (including Premiere Pro, Camtasia, Canva and more) and can now thoroughly recommend using Filmora from Wondershare.
It's a very good multitrack video editor that includes an AI-powered background removal tool (no more need for green screen) and is only around £40 / $50 for a year (they even have an optional $1 one day trial).
Affiliate sharing links in no way influence these genuine recommendations.
Then...
Read our detailed guide on how to edit your video ✂️
Read our detailed guide on how to edit your video ✂️
As mentioned above, we now recommend a specific video editor app and this step-by-step guide is created assuming you're using it. Most editors work in a similar way, but not all include the AI portrait cutout feature.
Get started
When the app opens, under Create Project select the New Project button (keep 16:9 orientation selected).
Click Import or drag your footage in. You'll need the contents of the Tech Update toolkit (see above), the newly available No presenter no intro outro version of the Tech Update video (again, see above) and the presenter footage you've just filmed.
Start filling your timeline
Once your items are within the app, use the below image as a guide as to which items to drag in which tracks and in which order. The first item you drag in will set the resolution and framerate for the entire project (ie 1920 x 1080 pixels 25 frames per second).
When you come to drag in your fourth item (your presenter footage) there's a chance you'll see the following prompt about differing resolutions and frame rates. Select the right option, Keep Project Settings.
Select your presenter footage, then go to the Video tab, AI Tools, then turn on AI Portrait Cutout. This can take several minutes depending on the length of your footage.
One of the biggest things that can let down a video is actually the sound, however good your footage may look. Read our other guide on capturing the best sound as part of your video recording. If your captured sound still isn't the greatest, you maybe able to improve it by turning on Voice Clarity and Voice Beautification under AI Voice Enhancer (these options are towards the top of the Audio tab). There are other settings you could try too, like Denoise (but don't use too much).
Trim your footage and clips
First trim your presenter footage to just what is needed. You can either use the left and right trim handles (hover over the end of the footage until you see the square bracket and arrow, then click and drag), or you can select the footage and hit the scissors to split the footage (then select and delete the unwanted footage).
Make sure to also split the footage with the scissors after your intro and before your outro. IE
INTRO
"Hey it's Joe from Acme MSP with your latest Tech Update"
<SPLIT>
"Here’s a question for you, do you know... etc etc"
OUTRO
"...want help with this? Get in touch.
<SPLIT>
"That’s your Tech Update from Acme MSP, more next week"
Finish adjusting the intro
The Tech Update - intro - background can now be reduced in length to match the length of your intro. To do this, hover over the right end of it until you see the trim handle, then drag it until it matches the same length as your intro.
Matching the content to your recording
If you found it hard to match your recorded footage to the length of the content (the Tech Update - no presenter no intro outro), you may need to make some simple edits. The best thing to do is adjust the speed of the content by right clicking, selecting Speed, then turn on Show Speed Control. Then right click again and select Mute to avoid hearing distorted music when the speed changes. Hover over the end of the coloured bar that appears on the clip until you see the small circle with arrows pointing left and right (see below). This lets you drag the clip shorter or longer. Remember, you can split the clip before doing this and only adjust the duration of certain sections of the video that you need to. Keep doing this until the main content ends at the same time as the second split in your presenter footage.
If you've gone through this process (and muted the original music of the content), you'll need to replace the music. Find the Tech Update - just music from the toolkit and drag this into a new track under the others. Use the trim handles (not speed control) to also adjust the duration of the music so it ends at the same time as the second split.
An example timeline showing the splits in presenter footage and content (for the sake of adjusting duration).
Finishing touches
The item called Tech Update - transition is designed to smooth the video and audio junction at the edit points. Drag it twice from the Project Media folder to a new track above everything else, so it sits half way over the splits. The first few frames are transparent and then a flash appears. Good video apps should be okay using this transparent section (including our recommended app), but if the first few frames appear black, see if you can adjust the 'blend mode' for the clip and select 'screen' (this should force the black to become transparent).
This is what the position of the transition should look like when zoomed in.
Then drag the Tech Update - outro - generic logo onto that new track towards the end, so it starts to appear as you stop talking. Again, the first few frames should appear as transparent video.
Finally just drag the right side trim handle of the Tech Update - outro - background so that the audio finishes at the same time as the logo.
EXTRA TIPS
Learn / create keyboard shortcuts
One of the things that makes video editing faster and more enjoyable is being able to quickly navigate around the timeline. One of the main functions is zooming in and out. Yes you could use the zoom handles at the bottom of the screen or the + and - just below the monitor window, but it's faster to use the keyboard rather than having to move the mouse. There are already shortcuts setup by default, but Ctrl+= or Ctrl+- aren't the easiest to use quickly. To set your own single-letter zoom shortcuts, go to File > Keyboard Shortcuts > View.
Turn off 'Close Auto Ripple'
When you first use Filmora the above feature is turned on by default. It's a handy feature if you have more than one clip on a single track and need to reduce the duration of a preceding clip by dragging the right side trim handle to the left. But performing that action means every following clip also moves to the left. This is fine if you're only using one track, but if you have multiple tracks filled with clips, the other clips can act strangely. If this happens, just turn off the button marked below.
Play with an example video project 🎞️
Play with an example video project 🎞️
The toolkit also includes an example video project built in our recommended editing app Filmora. Just note that after downloading and unzipping the toolkit, you'll need to re-locate the files when you try to open the project (you'll find them all within the toolkit folder).
PUBLISHING
With your finished video completed you can then publish it whenever you wish, but we suggest using our content calendar as a guide. Just head to the Content section of the Portal and then click on View content calendar.
You could publish your video natively on social media (especially LinkedIn), plus upload it to the likes of Vimeo or YouTube so you can get an embed code to use within your website blog.