How to create a custom conversion for a click on instant messengers or a link

Open the “Pixels” tab in “Facebook Events Manager” by clicking here

Select the “Custom Conversions” section

Click the “Create Custom Conversion” button

In the “Website Event” field, select one of the custom events or a standard events

Set a “name” and “category” for the customized conversion, and if necessary, enter a “value”

Click the “Create” button