Introduction to Media Lists

What is a Media List?

A Media List in Muck Rack is a curated collection of journalists and media professionals who cover specific topics or industries. It is a centralized database for PR professionals, communications teams, and marketers to target and connect with the right journalists.

Media lists are useful because they enable targeted outreach, save time by consolidating contact information, help build relationships with journalists, track and organize media contacts, and facilitate collaboration within teams.

Additionally, media lists can be used to create trackers, monitor journalist activity, and filter search results, providing advanced tools for media monitoring and outreach.

Media lists can be created manually, imported, or generated using AI.

Media lists can also be utilized to create trackers that monitor journalist activity and content, enhancing your ability to stay updated on relevant media coverage.

Navigate a Media List

At a glance, you can view contact and outlet information, and receive email notifications when someone changes jobs. You can also add and edit Relationship Owners, Pitch Owners, and Media List notes for contacts within a Media List.

Edit the columns of your media lists

By default, media lists will contain a pre-configured set of columns. You can customize the columns included in your lists by selecting the Edit Columns button at the top of your list.

Shows columns being turned ON and OFF using the Edit Columns menu

Filter your media lists table

You can filter your media lists in a number of ways by selecting the +Add Filter button at the top of the list table.

Shows the 'Add Filter' dropdown expanded on a Media List

NOTE: Table filters stay active until they are cleared. Any active filters will appear as gray boxes at the top of your table view.

Copy an Existing Media List

You can copy an existing media list by locating the Actions column, selecting the three dots, then selecting Copy > Confirm.

media list page with Actions column and copy button outlined in red

Adjust your view

If your table of media lists has grown large, you can use the selector at the bottom of the table to view more lists at one time. Keep in mind, this same functionality is found on any table across Muck Rack.

View Articles Written by Contacts in Your Media List

To see a list of articles written by journalists in your Media List:

From your Media List, select More > View in Search.

This will open a People Search with your Media List applied as a filter.
Select the Articles tab.

This will open an Article search results page with your Media List applied as the "Media Lists" filter, showing only articles written by those on your media list.
From here, you can:
1. Create a Tracker to monitor their content.
2. Set up automated Reports or Alerts to keep a running list of their articles.

Frequently Asked Questions (FAQs)

Question	Answer
I created a media list, and no contacts are showing. How do I fix this?	Try clearing your cache and cookies or try another browser to add those contacts. If that doesn’t work, please reach out to our Support team via the chat widget in the bottom right of the page by selecting the widget, then selecting 'Send us a message.'
I need to import a media list. How do I do that?	See our Import Media Lists article for more information.
My media outlet isn't listed on Muck Rack. What do I do?	Muck Rack works hard to list publications from around the world, so we're happy to see if we can list yours. Send us a link to the homepage of the outlet you would like us to add, including a list of full-time staff and contributors to the outlet whenever possible, and our Editorial team will review the outlet for inclusion. Reach out to us via the support chat widget in the bottom right or in an email to support@muckrack.com.
I want to remove media lists that are owned by old, deactivated employees. What do I do?	Please reach out to our Support team via the chat widget in the bottom right of the page by selecting the widget, then selecting 'Send us a message.' Send along the name of the deactivated teammate and the name(s) of the media lists you'd like deleted.
How can I edit information for a contact on a media list?	To add custom contact information to a contact, you can navigate to their Profile and select Edit in the upper-right corner. This will allow you to add custom contact information specific to your organization. Learn more in our Engage with a Journalist Profile article.
I accidentally deleted a contact from my Media List. How can I find it?	You can navigate to Relationships > Activity > filter by Media List to locate the contact you deleted in your Activity log for that Media List.
Why did only a subset of contacts get added to my Media List?	Muck Rack ranks search results by relevance and initially focuses on the top set of results. To add more contacts: Scroll further down the search results to load additional contacts. Use the "Select All" option again to include the newly loaded contacts. Add them to your Media List.

Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.