Email Sending Limits
All accounts in Muck Rack that have connected their email address for pitching are subject to an email-sending limit set by their email client. Within Muck Rack, your limit will be 20% lower than your email client's default daily limit.
Additionally, Muck Rack enforces a monthly team-wide email limit that resets at the start of each new month. For example, if your team has a 2,000-email limit, all emails sent by team members count toward this total.
These safeguards (also called your limit or quota) help maintain the trusted relationship between Muck Rack, journalists, and the internet service providers that ensure emails are successfully delivered.
Monthly Reset Schedules and Team-Wide Limits
The email sending limits in Muck Rack are shared across your team, meaning all emails sent by any team member contribute to the shared quota. The team-wide email limit resets on the 1st of every month, ensuring a fresh start for your campaigns.
NOTE: If you exceed your email client’s limit, Muck Rack cannot help or assist in unlocking your email account.
Sending Limits If You Don't Integrate Your Email
Organizations that choose not to connect their email will have emails sent from a generic, non-customized email address (noreply@msgsnd.com). This method is not recommended because journalists expect emails from personalized email accounts.
Contact Customer Support via our chat widget in the bottom right corner for instructions on setting up the best sending address for your organization.
If you’re aware of an upcoming campaign or project that will require an increased email quota, we suggest you submit a request to increase your sending limits in advance.
To monitor your email usage in Muck Rack, navigate to Relationships > Pitches. At the top of the page, you can view the number of emails sent and your total allowance, helping you stay within your limits.
⚠️ Important: Domain Name System (DNS) records are required to make this request.
Request an Email Sending Limit Increase
To apply for higher sending limits on Muck Rack, an Admin for your organization on Muck Rack must submit the email sending limit increase request form.
This form should be submitted when your organization has exceeded the quota, and, likely, you will either:
Frequently exceed the quota in subsequent months, or
Exceed the quota due to an upcoming pitch in the current month
Require a higher limit due to a large-scale campaign, with higher limits granted on a case-by-case basis.
⚠️ Important: If you routinely exceed the quota month after month, failure to submit a request to increase your sending limits may result in reduced quotas in future months.
After your request is received
We typically respond to requests for limit increases within two business days via email.
In some cases, we might contact you to request additional information or provide steps that will serve as prerequisites before your sending limits can be increased.
If your request for increased sending limits is denied, you can resubmit the request form 30 days after it was initially submitted.
For Google email accounts, sending limits are measured over a rolling 24-hour period, starting from the time the last email in a batch is sent. Plan your campaigns accordingly to avoid exceeding these limits.
NOTE: Sending limit requests are evaluated based on various factors, including your adherence to Muck Rack’s email-sending guidelines. Requests for increases to email sending limits can be approved in full, partially approved, or denied.
Frequently Asked Questions (FAQs)
Question | Answer |
How many emails can I send once my email is connected? | Once you’ve connected your email address, the number of emails you can send on Muck Rack is based on your email client’s existing limits.
Every email provider allows a different number of emails to be sent in a given day. Once you’ve connected your email, your account is allocated a daily email limit. By default, your daily email limit on Muck Rack will be 20% less than your email client’s default limit.
The number of emails you send through Muck Rack or your email client outside of Muck Rack contributes to your daily limit. Exceeding your email client’s sending limits can result in being locked out of your email account (sometimes for 24 hours).
If you exceed your email client’s limits, we cannot help or assist in unlocking your email account.
Here's some additional guidance around sending limits per email client: |
What are Google and Yahoo's email sending requirements and how do I follow them? | For PR teams, the following key actions are recommended:
For detailed requirements, refer to Google's official documentation here. |
How are email sending limits managed for teams? | Email sending limits are shared across the team, and all emails sent by team members count toward the team-wide quota. |
When do email limits reset? | The team-wide email limit resets on the 1st of every month, while daily limits are enforced based on your email provider’s policies. |
How can I track my email usage? | Navigate to Relationships > Pitches to view the number of emails sent and your total allowance. |
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
💬 Was this article helpful?
Share your feedback and let us know how to improve our Help Center content.