Press Release Distribution in Muck Rack
Send press releases directly through Muck Rack using Press Release Distribution. This feature allows you to draft, schedule, and send official press releases—all from the same platform you use to manage outreach and monitor media coverage.
Available as an Add-On
This feature is available to customers with the Press Release Distribution add-on. If you're not sure if this is enabled for your team, reach out to your Customer Success Manager (CSM).
Watch the video above or keep reading to see how Press Release Distribution works.
Where to find Press Release Distribution
To get started, navigate to the Relationships dropdown in the top navigation and select Press Release Distribution.
From here, you can access previously submitted press releases, those in draft, or create a new press release. Below, you’ll be guided through a step-by-step workflow to draft and send your release.
How to Distribute a Press Release:
Once you are on the Press Release page, simply select the Create New button in the top right corner to start the Press Release Distribution flow.
For those with access to multiple organizations within Muck Rack (via Multi-Org Access), you will be presented with the option to select the organization for which you'll be sending the press release after you select the Create New button and before you enter the Press Release Distribution flow outlined below.
1. Choose your newslines
Select where you want your press release to be distributed. These are called newslines (also known as circuits), which represent targeted distribution networks grouped by geography, industry, or audience type.
You’ll only see newslines that your team has already purchased
Each newsline uses one credit
If you need additional credits, click Get More Credits or contact your CSM
💡 TIP: You can track your remaining credits at the top of the Press Release Distribution page and during the Review & Send step.
2. Compose your press release
Fill out the structured press release form, which ensures your content meets our wire service partner's standards for distribution. You’ll be prompted to add:
Headline
Optional subhead
Organization logo (must be square)
Body text
Contact name and email
Up to two image attachments
Supported formats: JPG, PNG, and PDF (images only)
Recommended logo size: 400x400px, JPG or PNG, max 500KB
Attachment limit: 10MB max per file
Word Count: Unlimited
Note: For agencies creating releases on behalf of clients, the client’s brand logo will appear in the release, not the agency's.
3. Review and send
Once you’re done composing your release, you can:
Save it as a draft
Schedule it for later
Send it immediately
All releases go through a brief review by our wire service partner to ensure all formatting and required fields are correct. Expect a 30–45 minute buffer between clicking “Send” and the release being published.
⚠️ Important: Once submitted, releases cannot be edited or canceled. Please review carefully before sending!
The timestamp on your published release will reflect the scheduled time, even if distribution occurs slightly later.
After You Send a Press Release
After a press release is published via GlobeNewswire, Muck Rack provides built-in analytics accessible from the same Press Release Distribution page.
Select a press release to view:
Distribution Analytics: Metrics from GlobeNewswire including views, placements, reach, readers, link clicks, and click-through rate (CTR).
NOTE: You can export individual widgets as PDFs or images for data visualizations such as graphs or charts, or as CSV files for tables. To do so, select the three dots in the top right corner of the widget.
Press Release Details: A static summary including content, destinations, attachments, and schedule.
NOTE: You’ll also receive automated summary emails at 2, 24, and 48 hours after publication.
Press Release Distribution Analytics Data
Below is a table that shows all of the metrics and data available for press releases within Muck Rack:
Widget | Description |
Placements
 | Number of outlets that published your press release.
(Includes both full-text pickups and headline mentions) |
Potential Reach
 | The estimated number of people who could have been exposed to the press release, based on the audience size of the outlets where it appeared. |
Unique Readers
| Total number of individual users who read your press release. Duplicate views from the same device/IP are omitted. |
Total Views
| The total number of times the press release was viewed since publishing, including multiple views by the same person. |
Link Clicks
| The total number of times each link in your release was clicked. |
Search Clicks
| Search engines used by readers to find your release. |
Avg CTR (Average Click-Through Rate)
| The average percentage of viewers who clicked on embedded links in the press release. |
Placements (Chart)
| A bar chart comparing the number of full-text pickups vs. headline mentions across outlets. |
Reach (Chart)
| A bar chart showing the potential reach for full-text pickups vs. headline mentions. |
Placements by Media Outlet Industry
| A pie chart displaying placement distribution by industry (e.g., News and Media, Finance, Investing, etc.). |
Placements by Media Outlet Type
| A pie chart showing the distribution of placements by outlet type (e.g., Online News, Broadcast Media, Blog, Trade Publications). |
Placements by
| A table of media outlets that picked up the release, including outlet name, domain, language, country, region, and potential reach. This can be filtered to show headline or full-text pickups. |
Placements by Country
| A heatmap showing the geographic distribution of press release pickups. |
Unique Readers (Graph)
| A line graph showing growth of unique readers over time, segmented by device type (desktop vs. mobile). |
Views by Website
| A breakdown of view counts from top referring websites where the release was published. |
Views by Country
| A heatmap of total views by country. |
Views by Country per Date
| A time-series breakdown of views by country. |
Link Clicks (Table)
| A list of links embedded in the press release and how many times each was clicked, with corresponding Click-Through-Rate (CTR). |
Crawler Visits
| A breakdown of visits by web crawlers and bots (e.g., WordPress, Apple News Bot, Facebook crawler).
NOTE: An empty list may indicate poor SEO optimization. |
Newsroom Activity
| A pie chart visualization of actions taken within the GlobeNewswire-hosted newsroom, such as article detail views and subscription signups. |
Newsroom Actions
| A table quantifying specific actions taken by users, such as printing the press release or subscribing to widgets, within the GlobeNewswire-hosted newsroom for your release. |
Limitations to keep in mind
🌐 Language: Self-service press releases support English only
🕒 Timing: Exact send times are not guaranteed due to review requirements
📊 Financial releases: Must be submitted through your CSM as a full-service request
🎨 Styling: Font customization is not available (standardized for downstream compatibility)
What's Included with Full Service
Some types of press releases—such as financial disclosures, regulatory announcements, or those targeting certain international regions—must be submitted as Full Service requests through your Customer Success Manager (CSM).
In these cases, a specialized editorial team will support the distribution process from start to finish. Full-Service distribution includes:
Proofreading and formatting your release to meet strict publishing standards (e.g. tables for earnings reports, compliance-ready structure)
Reviewing grammar, spelling, consistency, links, tickers, and source information
Supporting additional media, including video files or rich media formats
Coordinating translations, if required
Providing a proof copy of the release for your approval prior to distribution
NOTE: Full-service requests allow up to 2500 words. You can purchase an approved add-on to exceed the word limit when prompted.
⚠️ Important: This option is required for financial disclosures, regulatory announcements, certain global regions, and translation needs.
Frequently Asked Questions (FAQs)
Question | Answer |
Can I cancel a scheduled press release? | Once submitted, releases cannot be canceled due to the fast turnaround for review and distribution. |
Can I view all available newslines? | You’ll only see the newslines your team has purchased. For a full list of available circuits or to add more, contact your CSM. |
How long do I have to use my credits? | Credits renew annually and do not roll over. They can be used anytime during the contract period. |
Is there any way for me to control exactly when a press release hits the wire? (i.e. set a specific time and date for it to go live)
| To help guarantee that a press release is being published at the exact time, we recommend customers schedule instead of selecting the "send as soon as possible" option since our wire service partner requires a 30-45 minute buffer when things are submitted within Muck Rack.
Customers who want their press release to go out at an exact time should schedule it at least 2 hours beforehand to be safe. |
What are the size limitations for logo images? | You can choose to utilize the logo from your Organization Settings or you can upload your own image in its place. This will allow you to display your full logo.
|
Can I view my images that I attached when I preview my press release? | When previewing your press release, you will see an icon of an image thumbnail rather than the actual attached image. This is normal.  |
Is there a character or word limit when creating a Press Release? | Self service press releases have an unlimited word count!
Full-service requests allow up to 2500 words. |
What happens when I hit my newsline credit limit? | Once your newsline credit limit is reached, you'll see a message asking if you are interested in purchasing more credits: 
You can select the "Interested" button to notify your CSM that you would like to purchase additional credits.
If you were in the middle of sending a press release when you hit your credit limit, your draft will be saved so you will not lose your work. |
Can I download a PDF of my press release? | No; PDF download is not supported at this time. |
Can I send a press release in multiple languages, like French and English for Canada? | Yes, with full-service requests only! Some newslines may have translations included while others may be available at an additional cost.
If you’re not sure which languages are supported in your newslines, contact your CSM. |
Can I send one press release to multiple regions or metro areas? | Yes—but each selected newsline requires its own credit. If you want the same press release to go to more than one metro area or regional newsline, you’ll need to use one credit per destination.
For example, if you’re distributing a single press release to both the North Carolina and Florida newslines, that would require two credits.
If you’re planning a large-scale regional distribution (e.g. 150 releases across two metro areas each), be sure to account for the total number of credits needed.
150 releases × 2 newslines each = 300 total credits
You’ll be able to view and manage your credits during the press release workflow, and your CSM can help you plan ahead based on your needs. |
What are trades? | Trades (aka tradelists) refer to targeted lists of media outlets, journalists, or industry-specific contacts that a press release is distributed to. These lists are curated based on relevance to the topic, ensuring the press release reaches the right audience. |
Do I need a separate login to send a press release through this tool? | No. You can create, schedule, and send press releases directly from Muck Rack. No additional login or third-party account is required.
For those with access to multiple organizations within Muck Rack (via Multi-Org Access), you will be presented with the option to select the organization for which you'll be sending the press release after you select the Create New button and before you enter the Press Release Distribution flow. |
When and how often will I receive emails after I send my press release? | You will get detailed reports sent directly to your email inbox 2, 24, and 48 hours after distribution to measure the continuous reach and impact of your news. These performance summary emails will be sent to you from Muck Rack.
You will also receive confirmation emails from Globenewswire (e.g. submitted, live, rejected). |
Can I add a table to my press release? | A table addition can be submitted via a full-service request. However, it is not supported in the self-service Press Release composer. |
How frequently is the data updated in the Distribution Analytics? | At 2, 24, and 48 hours post-publication. |
Am I able to add these metrics or widgets to other Dashboards or my Personalized Homepage? (outside of the Press Release view)
| Due to limitations from GlobeNewswire, press release analytics are only available within a 72-hour window after publication.
Dashboards use broader date ranges, so we cannot support conflicting date logic in one view.
For now, these reports are only viewable in the press release reporting section. |
Why am I unable to refresh the Press Release dashboard data?
| Press release analytics are designed to be most accurate 48–72 hours after publication.
By then, the key data is already captured and won’t change much over time. So if you check back weeks later, there’s nothing new to refresh, which is why the report doesn’t offer a manual update option. |
Can I add emojis and special characters to the body of my Press Release? | While you can add special characters such as Copyright, Trademark, and Registered symbols, Emojis are not allowed at this time. |
Get Help
For additional help with press releases, contact releases@muckrack.com from 9am-5pm ET. Contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
NOTE: For questions regarding packaging or pricing (such as adding Press Release Distribution to your subscription or purchasing additional credits), we recommend you reach out to your Customer Success Manager (CSM) directly.
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