Generative Pulse is a new set of monitoring and reporting tools in Muck Rack that helps you:
See how your organization and competitors appear in AI-generated answers
Identify the journalists and media outlets influencing those results
Showcase PR's value in this new AI-native visibility channel
Generative Pulse is integrated within Muck Rack’s comprehensive platform for a seamless PR workflow. Our end-to-end PR software combines the most accurate media data with integrated distribution tools, giving you the best chance to reach journalists and outlets influencing LLMs, ensuring your pitch is highly targeted and increasing the likelihood of securing coverage.
This feature is exclusive to our Premier subscription; please contact your Customer Success Manager if you would like to upgrade your subscription.
What is Generative Engine Optimization (GEO)?
GEO stands for Generative Engine Optimization. It's the practice of increasing the likelihood that an organization’s spokespeople and core narratives appear as citations or summaries in AI-powered search answers rather than simply optimizing for traditional link-based SEO.
For example:
With SEO, the goal is to appear on Page 1 of Google. If people click your link, you win. That game is about keywords, clicks, and backlinks.
With GEO, the goal is to appear in the answer itself - the AI-generated summary that people now read in response to a question or prompt instead of searching.
Earn your Fundamentals of GEO Certificate!
PR is at the center of Generative Engine Optimization. This free course shows you how to turn coverage into citations that shape AI answers, measure your impact, and share your results with stakeholders.
Create a Generative Pulse Report
Note: Existing Muck Rack Premier customers will see a pre-populated Generative Pulse report when they first access the tool. This report is intended to help you get started quickly, using AI to identify your organization and top competitors. You can customize the prompts, organizations, and keywords at any time to better reflect your goals.
From your navigation bar, select Reporting > Generative Pulse Reports.
Select the Create New button in the top right-hand corner.
Enter your report name, select your sharing settings, and add a goal.
NOTE: Adding a goal helps Muck Rack understand the context of the report.
Under Organizations, add any brands, competitor brands, and or related keywords you want to track.
NOTE: You can add up to 10 total organizations and up to 10 keywords to a Generative Pulse report.
💡Tip: Keep organizations at the parent brand level, and use prompts or keywords to surface sub-brand insights. For example, if you wanted to track the Nike sub-brand of Jordans, we recommend selecting "Nike" as the Primary org, then including prompts specific to Nike Jordans, such as “What do athletes and customers say about the durability of Jordans?”
Under Keywords, add up to 10 terms - product types, category terms, key messages, or topics - associated with the organizations you added.
💡Tip: Keywords should reflect the strategic messages that a company is aiming to plant in media coverage so you can use Pulse to measure whether and how well those messages are showing up in LLM-generated responses.
Define the prompts you want to monitor. These are the questions AI assistants will answer. For example, ‘What are the top ice cream brands this year?’ For guidance on best practices for writing prompts, see our tips in our Prompting Best Practices article.
Select the Suggest Prompts button to have Muck Rack recommend some prompts based on the information you’ve entered about your organization, competitors, keywords, and goals.
NOTE: You can add up to 100 prompts to a single Generative Pulse report—and we strongly recommend using as many as possible.
Think of prompts as search questions the AI will answer. The more prompts you include, the more accurately the report will reflect how AI platforms describe your brand and competitors across different scenarios.
Select the Generate Report button at the bottom.
NOTE: Generative Pulse Reports refresh once daily. If you make changes to your report, those changes may be reflected in your report the following day.
Learn Prompting Best Practices
Not sure where to start with prompts? Explore our article on prompting best practices to see examples, learn what makes a strong prompt, and get tips for maximizing the value of your Generative Pulse reports.
Navigate a Generative Pulse Report
The Generative Pulse report reveals which media types, outlets, and journalists AI models cite for your specific prompts, giving you clear, actionable insights to optimize your GEO strategy and boost your brand’s visibility in AI-driven search.
Example of a full Generative Pulse Report
Here is your guide to the key areas within a Generative Pulse report:
Area of Report | Description |
Report Name
| Update the name of your report in the top left corner. |
Report Filter 
| Select the Add Filter button in the top left corner to filter your data by a specific LLM or prompt.
|
Settings
| At any time, select the Settings button in the top right corner to edit your report settings.
NOTE: Keep in mind that making adjustments like adding or removing prompts from your report may require more time for a new report to be generated. |
View Recent Responses
| Select the View Most Recent LLM Responses button in the top right corner to see exactly what AI models are saying and how they are citing sources.
Select the Prompt dropdown at the top of this panel to see responses for a specific prompt.
|
Filter by Date
| Use the dropdown or date picker fields in the top right corner of the report to filter your report data to a specific time period. |
Add to List
| In the top right corner of either the Top 50 Cited Journalists or Top 50 Cited Media Outlets widgets, you can select the Add to Media List or Add to Outlet List button to immediately add items from the list to one of your Media or Outlet Lists without having to leave your report. |
More Menu (Within Widget)
| To access more actions (such as exporting a widget), select the three dots in the top right corner of the widget. |
Generative Pulse Report Data
The following is a list of widgets that are available within the Generative Pulse report and a description of the data contained within each:
Widget | Description |
Average Visibility Score
| This heat map shows how frequently your brand and competitors are mentioned in responses generated by different LLMs for the selected date range.
Export Options: PNG, PDF, JPEG |
Visibility Over Time
| This line graph shows the share of prompt responses mentioning the primary organization by model over time. Each period shows the percent of answers (0–100%).
Export Options: PNG, PDF, JPEG |
Brand Mention Sentiment
| This bar graph shows brand sentiment of mentions in LLM responses over time
Export Options: PNG, PDF, JPEG |
Share of Voice: Primary and Secondary Organizations
| This chart allows you to compare how your brand and competitors are represented in LLM responses to key prompts.
You can select the dropdown in the top right of the widget to see either a Pie Chart view or a Line graph view.
Colored numbers on the far right show the change in value when compared to the immediately previous date range of equal length.
Export Options: PNG, PDF, JPEG |
All Organization Mentions | This table lists all of the organizations cited within LLM responses, including the number and percentage of citations for each. The blue sparklines show how many mentions an organization had over time. Hover over the bars in the sparkline to see specific dates and counts.
Colored numbers on the far right show the change in value when compared to the immediately previous date range of equal length.
Export Options: CSV |
Key Terms
| This word cloud visualizes the most frequent keywords found in LLM-generated content related to your brand.
Export Options: PNG, PDF, JPEG |
Share of Voice: Keywords
| This pie chart compares the presence of different keywords in LLM responses to understand topic coverage.
You can select the dropdown in the top right of the widget to see either a Pie Chart view or a Line graph view.
Colored numbers on the far right show the change in value when compared to the immediately previous date range of equal length.
NOTE: Up to 10 keywords can be added when setting up a report. A minimum of 2 keywords must be added in order for this widget to display data.
Export Options: PNG, PDF, JPEG |
Top 50 Cited Journalists
| This table lists the journalists most cited in LLM responses.
Colored numbers on the far right show the change in value when compared to the immediately previous date range of equal length.
Use the button in the top right to add them to a Media List for tracking or outreach.
Export Options: CSV (Includes First Name, Last Name, Muck Rack URL, Outlet, and Citations) |
Top 50 Cited Media Outlets
| This table lists which media outlets are most cited by LLMs.
Colored numbers on the far right show the change in value when compared to the immediately previous date range of equal length.
Use the button in the top right to add to your Outlet Lists for follow-up.
Export Options: CSV (Includes Outlet Name, Muck Rack URL, and Citations) |
Top 100 Cited Domains
| This table shows the domains and unique URLs most cited in LLM replies.
Colored numbers on the right show the change in value when compared to the immediately previous date range of equal length.
You can export the list when needed.
Export Options: CSV
2 separate CSVs:
TIP: If you'd like to see which Subreddits were cited by LLMs, you can do so by exporting All Cited URLs and using Ctrl + F (or Command + F) to search the exported CSV for "Reddit" and find all URLs, which will include the name of any Subreddits cited. |
NOTE: All new widgets can be exported in PDF, PNG, and JPEG format.
Frequently Asked Questions (FAQs)
Question | Answer |
Is there a cost to access these updates? | No, there are no changes to the pricing or packaging for Generative Pulse. |
How many organizations can I include in a report? | You can add up to 10 total organizations to a Generative Pulse report. |
I don't see my organization. How can I request that they be added? | When searching for an organization, if none are found, you can select the Request Update link that appears.
 This will open a chat with our team where you can provide details about the organization you'd like to have added. |
How long does it usually take for a new organization to get added? | If you request a new organization using the method above, the estimated timeframe for this to be available is 2 business days. |
How many keywords can I include in a report? | You can add up to 10 keywords to a Generative Pulse report. |
How many prompts can I include in my report? | You can include up to 100 prompts in a single Generative Pulse report. |
What languages are supported in this report? | At this time, the system only supports English prompts in Generative Pulse reports. |
Can I export any of the widgets in this report? | Yes. To export a widget, select the three dots in the top right corner, then choose an export option.
To see which formats are available for each widget, see the Widget table above. |
Which Language Learning Models (LLMs) are included in this report? | ChatGPT, Gemini, and Claude |
How is “visibility” calculated in the new widgets? | Visibility is defined as the percentage of LLM responses (1 per prompt) that mention your organization. This metric helps you understand how often your brand appears across AI-generated content. |
What’s different about the updated Share of Voice widget? | You can now view how Share of Voice changes over time, with visual indicators like % change badges and a toggle for line chart views. |
Why is my "Share of Voice: Primary and Secondary Organizations" widget showing 0%? | If none of your organizations are mentioned in AI responses to your prompts, this widget will show 0%.
Select “View Most Recent LLM Responses” to confirm. This may indicate a visibility gap or that your prompts need refining. |
Can I track sentiment of brand mentions in AI-generated content? | Yes! The new Brand Mention Sentiment widget shows whether mentions are Positive, Neutral, or Negative over time, helping you monitor brand tone across LLM responses. |
How does Generative Pulse handle hallucinations? | Muck Rack does not alter or filter the responses it gets from LLMs, so hallucinations (made-up sources or incorrect citations) will show up in the report exactly as they would appear if you queried ChatGPT, Claude, or Gemini directly.
Because the platform captures the exact returned citations, users can investigate them (by looking at the specific URLs cited) to determine whether the sources are valid or hallucinated.
In other words, Muck Rack is not doing any intermediary “fact-checking,” but it provides full visibility into what the LLMs cite so teams can assess accuracy themselves. |
Does Generative Pulse include any historical data? | Data begins from the day the Generative Pulse report was created and will reflect trends from that point forward. There is no historical backfill.
NOTE: If you remove a prompt from your report, the historical data will remain. |
How are citation trends calculated? | Citation trends (the colored numbers shown to the right of the counts in various widgets of this report) are calculated to show the value change (whole number) rather than a percentage (%) change.
Here's how we calculate the change:
|
Can I see which Subreddits are cited in LLMs using Generative Pulse? | While Generative Pulse may not show the Subreddits in the widgets themselves, you can find which Subreddits are cited using the following steps:
Select the three dots in the top right corner, then select Export All Cited URLs. 
This will download the list as a CSV file, which you can then open and use Ctrl + F (or Command + F) to search for "Reddit" and find each unique URL, which should include the name of any Subreddits:
 |
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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