Tracking Pitch Placements in Muck Rack
Monitoring your pitch placements is critical for tracking success and demonstrating results. Muck Rack offers both automatic and manual options to connect coverage to your pitching efforts.
Automatically Detect Coverage from Pitches
Tracking how your pitches lead to media coverage is key to showing the impact of your PR work—but manually linking coverage to outreach can be time-consuming and inconsistent.
Muck Rack’s Automatic Pitch Placement Detection uses AI to suggest which articles are likely the result of your pitches. That means faster reporting, less manual effort, and more proof of your team’s success.
Watch the video below or take this product tour to see this feature in action!
How it works
When you send a pitch from within Muck Rack, our AI scans new coverage added to your Coverage Reports and looks for three types of matching signals:
Direct quotes from your pitch
Shared language (similar words and phrases)
Mentioned Entities like people, organizations, products, or events
Each article is scored based on these criteria. If it’s a high-confidence match, Muck Rack will alert you with a suggested Pitch Placement.
Where to view your pitch placements
Email alerts
You’ll receive email notifications twice daily (at 4 AM and 4 PM UTC) when new placements are detected.
Each email shows:
The matched article
The pitch it’s connected to
A breakdown of why it was matched (quote, language, entities)
From the email, you can:
Confirm the placement immediately
View the article in your Coverage Report for more details
TIP: Confirming a placement will instantly update your Coverage Report analytics.
Coverage Reports
In your Coverage Report:
Turn on the Pitch Placement column to view suggested or confirmed matches
Select the correct pitch from the dropdown or confirm the one Muck Rack suggests
You'll also see a Pitch Placement widget on the Article Overview tab, showing how many placements have been attributed during your selected time range, no setup needed.
Dashboards
The Pitch Placement widget is available within our Outreach Performance Dashboard template. Premier subscribers can add a Pitch Placement widget to any Dashboard to visualize pitch performance over time. This allows you to:
Track pitch-to-coverage connections by team, topic, or campaign
Share visual results with stakeholders or execs using real-time data
You can also view Pitch Placements within other compatible widgets by enabling Event Impact visualizations:
Personalized Homepage
On your Muck Rack personalized homepage, anyone (even non-Premier subscribers!) can add a Pitch Placement widget to easily view your placements right when you log in, no additional effort required.
See More Ways to Customize Your Personalized Homepage
This view is customizable based on your role and goals. Learn more in our Personalized Homepage Use Case Guide in Muck Rack Academy.
Frequently Asked Questions (FAQs)
Question | Answer |
Do I need to enable automatic pitch coverage detection? | No; it's available to all users and works automatically behind the scenes! |
What counts as a match for automatic pitch coverage detection? | To qualify, an article must:
|
Can I override or confirm an automatically detected placement manually? | Yes! You can confirm or remove matches directly from your Coverage Report. |
Does automatic pitch coverage detection work for non-English coverage or pitches sent outside Muck Rack? | Not yet. Only English-language articles in Coverage Reports that follow Muck Rack-pitched outreach are evaluated. |
Does automatic pitch coverage detection also detect print coverage? | Yes! |
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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