Trackers in Muck Rack

All your monitoring and reporting tools — Alerts, Coverage Reports, Dashboards, Trend Reports, and Key Message Reports — can be connected to a single Tracker, so you can manage all your media monitoring from one place. Spend less time configuring searches and more time analyzing coverage.

What Are Trackers?

Trackers are saved search criteria (keywords + filters) that act as a single source of truth across Muck Rack. Instead of managing separate Saved Searches, Alerts, and Coverage Reports, you define your criteria in one place. All of your edits automatically stay in sync everywhere your Tracker is connected.

You can create the following types of Trackers:

Article Trackers
People Trackers
Media Outlet Trackers
Broadcast Trackers
Social Listening Trackers*

NOTE: All your existing Saved Searches automatically transition to Trackers and all existing Alerts will have a Tracker created and associated with them. No manual setup is required on your part.

When this happens, [System] is added to the name. This helps you tell converted Trackers apart from new Trackers you create yourself.

Shows an example of an automatically created Tracker with [System] in the name

*A Tracker refers to a saved search that powers multiple tools within Muck Rack (e.g. Alerts, Dashboards, Coverage Reports), while a Social Listening Tracker is part of the Social Listening add-on and monitors public conversations across social media platforms like X, Instagram, and YouTube.

Key Benefits of Trackers

Always in sync: Edits to a Tracker instantly update any Alerts, Dashboards, and Coverage Reports it's connected to.
Preview before saving: Edit your Tracker directly from the Search results page, previewing your results before committing to any changes.
Simpler and cleaner connections: One concept powers everything; no more jumping between Saved Searches and Alerts.
Streamlined creation flow: Create Alerts, Dashboards, and Coverage Reports from one place after creating a Tracker.
Easier cleanup: Quickly spot and manage duplicate searches post-transition.

Read here to learn what’s changed, what hasn’t, and how you’ll benefit from Trackers across Muck Rack.

How to Create a Tracker

Trackers connect Muck Rack’s monitoring and reporting tools. When you edit and update a Tracker, all the connected Alerts, Coverage Reports, and Dashboards are instantly updated.

You can create a Tracker directly from your search results.

Submit a Search query from any page within Muck Rack using the Search bar.
Select the Create Tracker button.
Select the Monitor or Analyze button.
Choose to connect it immediately to an Alert, Coverage Report, or Dashboard — or save it for later by selecting Skip and close.

You can also create new trackers by navigating to Monitoring > Trackers and selecting the Start Tracker button.

View and Edit Trackers

The Trackers section in Muck Rack allows you to review, edit, and sort your saved searches. This is beneficial if you are regularly repeating multiple searches and need to reference them for different subjects.

To view the Trackers page, go to Monitoring > Trackers in your navigation bar.

Edit a Tracker

To edit a Tracker, open it from the Trackers page (Monitoring > Trackers) to access the live results and make adjustments from your search results page.

Open your Tracker from the Trackers page. The tab above the search bar will display its name:
To edit your Tracker, you can adjust your keywords or filters and select the Search button or Enter to run the new search. This will make the Update button appear.

NOTE: Remember to run your edited Tracker and wait for the new results before trying to select the Update button.
Select Update to save over the original Tracker, or select the dropdown, then Copy and open as new or Revert to last saved.
1. Revert to last saved: Restores the previous Saved Search's query and filters
2. Copy and open as new: Opens a new search and retains the query and filters.
These changes automatically apply across all features powered by that Tracker (Alerts, Coverage Reports, Dashboards, etc.)

How to Use Trackers Across Muck Rack

Alerts

Trackers now power alerts. The Trackers will be created during the Alert setup process.

How to create an Alert from your Tracker

Choose one of your Trackers from the Tracker table view. Then, select the Create Alert button.

NOTE: You can only create alerts using Article and Broadcast Trackers.
Add your Alert details, Delivery settings, and Content to Monitor.

NOTE: When the frequency in the Delivery settings is set to 'As published', up to 2 Trackers can be used to power one Alert.' Otherwise, up to 10 Trackers can be used to power a single Alert.

How to power an Alert by multiple Trackers

The Content to Monitor section of the alert settings gives you the option to add up to 10 Trackers to power a single Alert.

Select Add Trackers to choose your Trackers from the drop-down menu.
Use the arrows in the top left corner of each card to adjust the order in which content will appear in your Alert.
The Display Settings lets you choose which metrics to show in your alert.
For more information on Alerts, refer to the Introduction to Alerts article.

How to create a Tracker from an Alert

Go to your Search Results page, then select the Create Alert button.

NOTE: You can also create alerts by navigating to Monitoring > Alerts in the menu bar. Then select the Create Alert button.
You’ll see Content to Monitor listed in your alert settings. From there, you can choose Trackers to add to an Alert.

NOTE: Up to 10 Trackers can be used to power a single Alert.

Coverage Reports

Article and Broadcast Trackers power Coverage Reports. They will automatically update the Content to Monitor any time changes are made to that Tracker.

How to connect a Tracker to a Coverage Report

Open one of your Trackers and select Automate Coverage Report above the search results.
Select the Coverage Report you’d like the Tracker to connect to and select Save. From there, you can view your updated Coverage Report.

NOTE: You can connect up to 50 Trackers to a single Coverage Report.

Dashboards

Trackers can also be used as a data source to power your Dashboard widgets.

How to add a Tracker to a Dashboard widget

Go to Reporting > Dashboards.
Select Edit on a widget.
Select your data source as Tracker.

Managing Trackers

The Trackers table view helps you easily manage all your active Trackers. You can:

View the number of connected Alerts, Coverage Reports, and Dashboards.
Filter by linked objects to quickly identify where each Tracker is used.
Delete duplicates or unused Trackers.

How to update a Tracker

Go to Monitoring > Trackers for your table view.
Select the name of the Tracker you want to edit.
Adjust your search terms or filters directly from the Search results page.
Select the Update button to save and apply the updated search criteria to your Tracker.

NOTE: Any updates to a Tracker instantly apply to every Alert, Coverage Report, or Dashboard it powers; no extra steps needed.

Frequently Asked Questions (FAQ)

Question	Answer
Do I need to manually update anything?	No. All updates will happen automatically. However, you can review your existing Saved Searches to reduce duplicate Trackers.
Will my existing Alerts stop working?	No. All Alerts will convert to notifications powered by Trackers. You will continue to receive Alerts according to the same criteria you had set previously, however the appearance of all alerts will mirror the look and functionality of what was previously referred to as Email Digests, which differed slightly from traditional Email alerts:
What happens if a Saved Search powered multiple objects?	A single Tracker will be created and attached to each object. You may see some duplicates.
Will I lose any saved data or history?	No. All historical results and reports remain available.
Can I still manually add content to Coverage Reports?	Yes. The option to manually add articles will remain available.
Why does my Tracker name include [System]? Is this an error?	No, this is expected. When a Saved Search or Alert is converted to a Tracker, [System] is added to the name. This helps you tell converted Trackers apart from new Trackers you created yourself.

Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.

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Create a New Alert

An Overview of AI in Muck Rack

Tracking Pitch Placements in Muck Rack

Trackers: A Unified Workflow for Monitoring and Reporting