Media Outlet Search
Media Outlet Search allows you to explore different media outlets based on keywords. It is valuable for media professionals, PR teams, and journalists who want to identify media outlets that focus on specific topics, industry-specific trade publications, and topic-specific podcasts.
You can search for outlets by location, type, or other criteria to discover new publications, broadcasters, or online platforms for potential media coverage or partnerships.
Learn More in Muck Rack Academy
You can learn all about searching for media outlets by taking the Search for Media Outlets course in Muck Rack Academy.
How to Search for Media Outlets
Select the Media Outlets tab on the search tool.
Enter your keywords and press Enter or select the Search icon.
Browse through the search results to find relevant media outlets. Select an outlet name or profile avatar to access the outlet page.
Media Outlet Search Filters
Filter | Function |
Must Appear In | Specify terms or keywords that must be present in the search results. This filter ensures that the search results only include content that mentions or covers the specified terms, helping you find relevant media content. |
Verification | Lets you filter media content based on its verification status. Verified content has been independently fact-checked or vetted by reputable sources or organizations. Learn more about getting verified here. |
Languages | Enables you to search for media content in specific languages. |
Media Outlet Types | Filter media content based on the type of media outlet. You can select outlet types such as newspapers, magazines, online publications, broadcast outlets, or social media platforms to narrow down your search results according to your preferences. |
Scopes | Helps you search for media content within specific areas or scopes of expertise, helping you find content that covers particular topics or industries of interest. |
Locations | Search for media content based on geographic locations. |
Contributed Content | Allows you to filter media content specifically contributed by journalists or guest contributors. This helps you find media outlets that have been contributed by individuals outside the media outlet's staff. |
Frequency | Filter media content based on its publication frequency. You can select daily, weekly, or monthly, frequency options to refine your search results according to your preferred publication frequency. |
Guide to Media Outlet Types
The table below lists each of the Media Outlet Types available in the Media Outlet Type filter along with definitions and examples.
NOTE: Media outlet type refers to the broader category of outlet and often depicts the medium of the outlet as well. Scopes are separate descriptor and ultimately describe the audience the publication targets.
Media Type | Description |
Blog | A regularly updated, online publication typically run by an individual or a small group. Blogs tend to have shorter posts listed in reverse chronological order and a more informal writing style. They are often self-identified as blogs or “online magazines”.
Examples: Droid Life, Foodie Crush, Ted Blog |
Broadcaster | An organization responsible for both TV and Radio operations in a country, usually at the national level.
Examples: CBS, BBC, Deustche Welle (DW) |
Corporate Newsroom | This is a section on an organization’s website that is dedicated to news specifically about events, awards, updates, and/or any news pertaining to the company.
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Financial/Market News | Any outlet that posts a large amount of small news items dedicated to individual stocks and market news.
Examples: Benzinga, MarketScreener, InvestorsHub |
Journal | A publication dedicated to a specific subject, professional trade, or industry. They are usually peer reviewed and cover highly technical topics.
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Magazine | Publication containing articles and photographs/illustrations that typically cover a specific subject or area of interest and/or target a specific audience.
Examples: Architectural Digest, Vogue, Food & Wine Magazine |
Media Company | A larger parent organization that owns and/or operates a network of broadcasters, television stations, or other print and digital publications.
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Newsletter (Digital) | A publication written towards a specific group, usually about a specific topic, industry, or subject. Newsletters often have a set frequency that they are sent out by; it can be daily, weekly, biweekly, or monthly. The digital part means that this publication is distributed in an online format, typically by email.
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Newsletter (Print) | A publication written towards a specific group, usually about a specific topic, industry, or subject. Newsletters often have a set frequency that they are sent out by; it can be daily, weekly, biweekly, or monthly. If the newsletter is printed it means a physical printed copy is sent to subscribers.
Examples: The Medical Letter, Giftbeat, Agenda |
Newspaper | A print publication typically issued daily or weekly that contains news, featured articles, op-eds, advertisements, and other correspondence.
Examples: The New York Times, Chicago Sun-Times, Windsor Star |
Newswire/News Agency | Organizations that provide up-to-the-minute news stories, financial market updates, press releases, and other information. These are typically subscription based and sell their content to other news outlets to publish.
Examples: Associated Press, Reuters, Bloomberg |
Non-profit | A non-profit is a group organized for a purpose other than generating profit where no part of the organization’s income is distributed to its members.
Examples: NASFAA, Africa Check |
Online/Digital | We use this type to refer to any outlet publishing on the internet or in a digital space. Different from a blog or a digital newsletters, these outlets are like online newspapers meaning content is being published regularly and they have an editorial staff.
Examples: Health, Epicurious, Salon |
OTT/Streaming | OTT, “Over-the-top”, describes broadcast content watched online or via streaming services rather than cable or satellite.
Examples: Peacock, Fox Weather, MasterClass |
Picture Agency | Picture or photo agencies provide a service for photographers looking to sell photos and businesses and/or professionals looking to purchase and use photographs for their content. Photos may be used for advertising or marketing, graphic design, for print and online publications, or for corporate use like in-house design and communication within a company.
Examples: Getty Images, WireImage, European Pressphoto Agency |
Podcast | A podcast is an audio or video file recording, typically led by the host(s) whose purpose is to speak on a particular theme or subject. Podcasts are usually available in a series format, with new episodes available at a set frequency (i.e. daily, weekly, etc).
Examples: The Daily (NY Times), Book Fight, How Did This Get Made? |
Podcast Network | A podcast network is a collection of different podcast shows that are produced and distributed under one media company.
Examples: Gimlet Media, Earwolf, Libsyn |
Press release/News Aggregator | Any outlet that does not appear to publish its own content but strictly links back to articles on other websites or simply publishes press releases. This can also describe content farms that essentially steal content and typically are of “lower quality.”
Examples: PR Newswire, RealClearPolitics, NewsBreak |
Radio | An organization that primarily disseminates audio content via traditional airwaves. This refers to an entire station or network as a whole, rather than specific programs or content.
Examples: NPR, WBEX-FM, ABC Radio National |
Radio Program | A specific program that airs with some regularity on a radio outlet. They may be unique to one station or syndicated, meaning they air on many stations or networks.
Examples: Morning Edition, The Howard Stern Show, Rover’s Morning Glory |
Research Company/Group | A research company is an organization that offers research and consulting services to people seeking data on a particular subject or industry. This is also used
|
Television | An organization that primarily disseminates video content via traditional airwaves. This refers to an entire station or network as a whole, rather than specific programs or content.
Examples: CBS News, WMTV-TV (Madison, WI), WGCL-TV (Atlanta, GA) |
Television Program | A specific program that airs with some regularity on a television outlet. They may be unique to one station or syndicated, meaning they air on many stations or networks.
Examples: The Tonight Show, PBS NewsHour, Rick Steves’ Europe |
Trade Association | A trade association, also known as an industry trade group, business association, or sector association is an organization founded and funded by businesses that operate in a specific industry.
Examples: Investigative Reporters and Editors |
Three Uses for Media Outlet Search
Find contact info and metrics for Media Outlets
Every media outlet profile on Muck Rack contains the media outlet’s contact information, recent articles, and metrics like unique visitors per month, audience, and domain authority.Build Media Lists after finding Media Outlets
Running a campaign in an area you’re less familiar with? Use Muck Rack’s Media Outlet Search to find all of the outlets in a location. Then, select View People to see a list of journalists at those outlets. From there, add them to any existing or new Media List on Muck Rack or enter keywords to find journalists at an outlet covering the relevant topics for your campaign.Search coverage from Media Outlets and create reports
Need to find a media outlet’s past coverage about a company or campaign? Select media outlets from your search results, and click Find Articles. Enter a search term or add a filter for more specific results, then add articles to a Coverage Report to generate data and insights for your next campaign.
Get Help
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