Media Outlet Search

Media Outlet Search allows you to explore different media outlets based on keywords. It is valuable for media professionals, PR teams, and journalists who want to identify media outlets that focus on specific topics, industry-specific trade publications, and topic-specific podcasts.

The database is curated by Muck Rack’s editorial and research team to ensure accuracy and relevance.

You can search for outlets by location, type, or other criteria to discover new publications, broadcasters, or online platforms for potential media coverage or partnerships.

Learn More in Muck Rack Academy

You can learn all about searching for media outlets by taking the Search for Media Outlets course in Muck Rack Academy.

Additionally, you can learn about the process for requesting new outlets to be added to the database.

Three Uses for Media Outlet Search

Find contact info and metrics for Media Outlets
Every media outlet profile on Muck Rack contains the media outlet’s contact information, recent articles, and metrics like unique visitors per month, audience, and domain authority.
Build Media Lists after finding Media Outlets
Running a campaign in an area you’re less familiar with? Use Muck Rack’s Media Outlet Search to find all of the outlets in a location. From your search results, you can add outlets directly to an Outlet List, or explore the journalists at those outlets to build a more targeted list. You can also add a Newsdesk to a Media List.
Search coverage from Media Outlets and create reports
Need to find a media outlet’s past coverage about a company or campaign? Select media outlets from your search results, then select the View Articles button from the action bar that appears.

Enter a search term or add a filter for more specific results, then add articles to a Coverage Report to generate data and insights for your next campaign.

How to Search for Media Outlets

Select the Media Outlets tab on the search tool.
Enter your keywords and press Enter or select the Search icon.
Browse through the search results to find relevant media outlets. Select an outlet name or profile avatar to access the outlet page.

Add an Outlet to a List

Run a search in Media Outlet Search using your keywords or filters.
In the search results, select Add to Outlet Lists next to the outlet you want to add.
In the dialog that appears:
1. Select an existing Outlet List:
2. Or create a new one by entering a name and selecting Create New:
A checkmark will appear to confirm that the selected outlet(s) have been added to the list.

Add journalists from an outlet to a Media List

In your Media Outlet Search results:
1. Select the View People link from an outlet's result card:
2. Or select the outlet(s) using the checkbox, then select the View People button in the action bar that appears to see a list of journalists at that outlet.
  
  This will open the People results page with the appropriate outlet(s) added to the Media Outlet filter.
From your search results, select the checkbox next to contacts you'd like to include and then Add to Media List from the action bar that appears:

Or enter keywords to narrow results to journalists covering the topics most relevant to your campaign.

Add a Newsdesk to a Media List

From your Media Outlet Search results, you can also add an outlet's newsdesk to a Media List by simply selecting the Add to Media Lists link within the outlet result:

Shows the "Add to Media Lists" menu expanded within the Media Outlet Search results

This will automatically add that outlet's Newsdesk email to the selected Media List, which you can view under the Newsdesks tab of the Media List:

Shows a Media List with the Newsdesks tab selected

NOTE: This can also be done directly from a Media Outlet's profile by simply selecting an option from the Media Lists section.

AI Visibility Badges

Outlets may display an AI Visibility Badge in search results. This badge reflects how frequently the outlet appears as a cited source in AI-generated answers for a given topic. These badges help you quickly identify which outlets are most visible in AI systems so you can factor AI relevance into your outreach strategy.

Learn more about AI Visibility Badges

Learn more about how to use AI Visibility Badges to prioritize outlets based on how frequently they appear in AI-generated responses.

Requesting New Outlets or Contacts

If you cannot find a specific publication, website, or contact in the database, you can request its addition. Muck Rack allows users to submit requests for new entries, which are reviewed by their editorial and research team. Additionally, Muck Rack ensures that its database remains accurate by removing or updating media outlet pages when outlets become inactive, close, or undergo significant changes.

General Process for Adding Publications or Websites

Submit a Request: Provide the name and URL of the publication or website you want to add. Requests can be submitted through Muck Rack’s platform or support channels.
Review Against Inclusion Criteria: Muck Rack’s editorial/research team evaluates the request based on defined criteria, such as the publication’s relevance, credibility, and publicly available information.
Approval and Confirmation: If the publication meets the criteria, it will be added to the database, and you will receive a confirmation. If it does not qualify, you will be informed of the decision.
Removal of Inactive Outlets: If an outlet is confirmed to be inactive or closed, its page will be removed from the database to maintain accuracy and relevance. Users can report inactive outlets through Muck Rack’s platform, after which the research team verifies the outlet’s status. Once confirmed, the outlet is removed from search results and no longer appears as an active listing.

Note: For example, the Crypto Gambling News media outlet page was removed because the outlet was no longer active. Similarly, BBC News UK content is governed by licensing agreements, which may limit its availability on Muck Rack.

Criteria for Inclusion

Publications must meet Muck Rack’s inclusion criteria, which assess factors such as credibility, relevance, and publicly available information. Outlets that request not to be listed, such as Help Net Security, will not be added to the database. For Substack content, Muck Rack already tracks many newsletters. Missing content can be submitted for review if it is not behind a paywall.

Licensing restrictions may also prevent certain outlets from being included. For instance, some content, like BBC News UK articles, is provided via official feeds and retained for a limited period to comply with copyright requirements.

Similarly, outlets that are confirmed to be inactive, closed, or defunct will be removed from the database to ensure the information remains current and reliable. Muck Rack’s research team ensures that inactive outlets are removed entirely from the platform rather than updated, maintaining the database's accuracy and reliability.

For example, when a media outlet like Crypto Gambling News becomes inactive, its profile is removed from the database. This ensures that users do not encounter outdated or irrelevant information.

Media Contacts Not in the Database

If a media contact is not in the database, you can submit their details (name, role, and professional contact information) for review. The research team will evaluate the submission and add the contact if it meets the criteria. For media outlets that are inactive or closed, you can also submit a request for their removal by providing relevant details, such as the outlet’s page URL and confirmation of its status.

For example, the Seoul Wire profile initially lacked details like the newsdesk email and phone number, which made it less discoverable. Once these details were added, the profile became more informative and easier to find.

If a media outlet shuts down and its articles are taken offline, users are advised to upload PDF versions of the articles to their Muck Rack Portfolio as a backup. This ensures that portfolio entries remain accessible even if the source pages are no longer available.