Custom Contacts
Custom Contacts allow teams to add people to Muck Rack who are not eligible to be included in Muck Rack’s database due to our criteria.
Custom Contacts are created when a Media List is imported, and a person in your list cannot be matched to an existing Muck Rack profile, either with a matching email address or X (Twitter) handle.
NOTE: Custom Contacts can include specific people or generic contacts (ex: sports@faketimes.com).
Watch the video below to learn about Muck Rack Custom Contacts.
NOTE: Do you have 500 or more Custom Contacts you want to add? If so, please contact our team. We can import those contacts for you in bulk to save you time.
Create A Custom Contact
Custom Contacts can be created for people or generic email addresses like news desks. When adding a Custom Contact, if we find a match to an existing Muck Rack profile, we’ll add the maintained Muck Rack profile to your Media List instead.
From the navigation bar, select Relationships > Custom Contacts.
Select Add Contact.
Edit your Custom Contact’s information then select Save at the bottom.
You can now bulk add up to 500 Media Lists Imports in Muck Rack. Any contacts without a match in the Muck Rack database will be added as a Custom Contact.
Edit a Custom Contact
You can edit Custom Contacts by following the steps listed below:
Find your Custom Contact in a Media List or your organization’s Custom Contacts list and select their name.
In the Actions menu, select Edit.
Update your Custom Contact’s information and select the Save button at the bottom of the page.
NOTE: You can now bulk add up to 500 Media Lists Imports in Muck Rack. Any contacts without a match in the Muck Rack database will be added as a Custom Contact.
Frequently Asked Questions (FAQ)
Question | Answer |
Can everyone see my Custom Contacts? | Custom Contacts are only visible to your organization and are not part of Muck Rack’s maintained database of journalists. |
What happens if my Custom Contact gets added to Muck Rack's system? | If we ever add a person to our database who matches one of your Custom Contacts, we will promote your contact to the profile maintained by Muck Rack’s team. Your team’s data about that contact, like activities and relationship owners, will remain private. |
Will Custom Contacts appear when I search? | Because Custom Contacts are only visible to one organization, they cannot appear in search results, and Muck Rack does not track new bylines or Tweets for Custom Contacts. |
I added a Custom Contact, but their profile is not visible/not updating. Why? | Custom Contacts do not have profiles updated by Muck Rack. Therefore, you will not see any live updates about their activity. |
How can I bulk upload lists of custom contacts into Muck Rack? | You can now bulk upload up to 500 contacts into new or existing Media Lists directly via CSV or XLSX.
Once uploaded, you’ll see a summary screen with import results and receive an email confirmation.
You can read more about the process in our Import Media Lists and Import Outlet Lists articles. |
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Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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