Media Outlets

In Muck Rack, Media Outlets encompass a spectrum of platforms that disseminate news and information, ranging from traditional newspapers, magazines, and broadcast networks to modern digital publications, blogs, podcasts, and independent journalists.

These outlets serve as conduits for sharing stories, opinions, and insights with the public. Muck Rack's comprehensive database showcases the profiles of these outlets, providing valuable information about their journalists, articles, broadcasts, and coverage areas.

Learn More in Muck Rack Academy

You can learn about Media Outlets by taking the Search For Media Outlets course in the Muck Rack Academy.

Media Outlet Profiles

A Media Outlet's profile will be displayed when selecting a Media Outlet. Here, you can find general contact information and recently published articles from that outlet.

Learn more about Media Outlet Profiles by viewing the video or table below:

Media Outlet Details

Feature	Description
Scope	Specifies specific areas or scopes of expertise.
Language	Language the outlet publishes in
Country	Countries the outlet publishes in
Similarweb and Comscore UVM	UVM is the number of visitors that an outlet receives per month. It can also be called UMV (Unique Monthly Visitors) or Readership.
Domain Authority	How early does the article show up in search results
Spam Score	Reflects the percentage of websites that are similar that are reported as spam
Radio Media Market	A region where the population is more likely to listen to the content
Radio Format	The genre of programing

Contact Information

Feature	Description
View People	See individuals associated with this Outlet
Contact Information	See the primary contact information for this outlet, including Newsdesk emails.
Social Media	See social media links for this outlet

Other

Feature	Description
Recent Articles	See recent articles by the outlet. It also allows you to search through articles for this outlet
Media Lists	Add the outlet to a Media List
Outlet Lists	Add the outlet to an Outlet List

How to Find Newsdesk Emails

There are multiple ways to locate newsdesk emails for a Media Outlet within Muck Rack.

Look under the Contact information section of a Media Outlet profile.
Select the Newsdesk tab within a Media List and look under the Email column.
From the Recipients step within the Pitching tool, you can look up newsdesk emails to add to your pitch recipients list.

Share a Media Outlet Profile

You are able to generate a sharable link from any Media Outlet or Podcast Profile to share with members of your team.

From the Outlet Profile, select "Share this page" under Actions:

Scopes on Outlet Profiles

Scope describes the media outlet's distribution (how far the outlet's reach extends) and target audience. Outlets can be assigned multiple scopes based on reach (Local or National), Demographic audience (African-American or Hispanic) or Audience (Consumer or B2B).

Scope helps you quickly identify how far a certain piece of news/content was distributed as well as who may have read that news/content. For example, a mention in Essence would be National in scope and would reach a largely African-American/Black and Woman audience.

Scope Definitions

Scope	Description
Reach	These scopes are assigned based on how wide an area the publication targets and/or covers. Most publications will have these scopes assigned. There should only be one of these assigned per outlet. Hyperlocal: Covering news targeting a neighborhood or community within a larger urban area Local: Covering news targeting a specific city or town, it's metro area, or even a specific state or province National: Covering news targeting an entire country International: Covering news targeting people around the globe
Demographics	These scopes are assigned if the publication targets a specific demographic group. Not all publications will have these assigned. While they are mostly US-focused in nature, other publications may have these assigned. It is possible for there to be multiple of these assigned to one outlet. African-American/Black: Publications targeting populations identifying as black or of African descent. This could also include the African diaspora Asian: Publications targeting immigrant populations from South and East Asia or native populations identifying as being of Asian descent Hispanic/Latinx: Publications targeting immigrant populations from Latin/South America or native populations identifying as being of Hispanic or Latinx descent LGBTQ: Publications targeted at lesbian, gay, bisexual, transgender, or any other population generally classified as queer or under the LGBTQIA+ umbrella Men: Publications targeting men of all kinds Native/Indigenous: Publications targeting the native, indigenous, or first nations people of any country. This would also be applied to publications serving reservations Women: Publications targeting women of all kinds
Audience	These scopes are assigned if the publication is aimed at specific audience based on subject matter. Many publications will have at least either Trade or Consumer assigned. There should only be one of these assigned per outlet. Consumer: Outlets targeting the general public who are interested in specific subject matter from a leisure perspective Trade/B2B: Outlets targeting professionals who are interested in specific subject matter from a work perspective Student/Alumni: Outlets targeting people who are either students at or alumni of an educational institution In-flight/On-board/In-room: Outlets targeting the general public who are traveling on planes/trains or staying in hotels.

Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.

💬 Was this article helpful?

Share your feedback and let us know how to improve our Help Center content.

Media Outlet Search

Create an Outlet List

People Search

Introduction to Media Lists

Media Lists (for Journalists)