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People Search

Use People Search to find the most relevant media contacts for your campaign.

Nick Lemen avatar
Written by Nick Lemen
Updated over 2 months ago

People Search

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People Search allows you to discover and connect with relevant people in the media and communications industry, making building relationships, collaborating on stories, or pitching ideas easier.

Learn More in Muck Rack Academy

Learn more about how to leverage People Search, including what to do with your People Search results, in our Search for People course.


How to Search for People

Watch the video below or keep reading to learn how to Search for People on Muck Rack:

  1. Select the People tab from the search tool.


  2. Enter keywords related to the people you wish to find (e.g., "artificial intelligence" or "AI"). Press Enter or select the Search icon.

  3. Browse through the search results to find relevant individuals. Select a journalist's name to view more information via a quick view panel, or navigate to their full profile by selecting the View Full Profile button at the bottom.

    Shows a journalist name being selected and a quick view panel opening on the right-hand side


    Shows a close up of the 'View Full Profile' button on the bottom of the Quick View Panel

NOTE: You can get additional tips on improving your search by selecting the Search Help guide on the far right of the Search tab.


Search Terms in People Search

Below are a few recommended ways to format search terms within People Search:

Search by

Example

Name

"Anderson Cooper"

NOTE: Make sure you use quotation marks when searching for a First and Last name.

Email address

NOTE: Email addresses cannot be combined with Boolean operators. Searches that include an email and Boolean are not supported and will be treated as regular query text.

You also cannot surface Custom Contacts by email within People Search.

Twitter (X) handle

@username

Bio Details

vegan, father, marathoner

You can search by keywords and select the "Bios and Titles" filter to specifically look for journalists with those keywords in their X (Twitter) or Muck Rack bio or title.


People Search Filters

⚠️ Important: We'll be removing the Beats filter by May 28th, 2025 and Beats will be replaced with the most relevant Topic (see Most Covered Topics below).

Filter

Function

Verification

Display only Muck Rack-verified journalists.

Must Appear In

Allows you to specify where your search terms must appear within the results.” And then “when using this filter the search results will only display journalists who have mentioned or written about the specified terms in the selected sections.

Bios and Titles

By enabling this filter, the search results will only include journalists who have written blogs or articles with the specified terms in their titles. This filter allows users to target journalists who have created content specifically related to the keywords or topics of interest.

Beats

Filter journalists based on the specific topics or industries they cover.

NOTE: We'll be removing the Beats filter by May 28th, 2025 and Beats will be replaced with the most relevant Topic (see Most Covered Topics below).

Most Covered Topics

Filter journalists based on the topics they write about the most.

Each journalist will have up to 10 Most Covered Topics displayed in their quick view and profile.

NOTE: For a topic to appear, it must be at least 5% of their total articles, and the articles must have been written within the past 12 months. Topics can be selected from the profile to see all the articles written by that journalist on that topic.

Outlet Type

Filter journalists based on the type of media outlet they work for (e.g., newspaper, magazine, online publication).

Location

Narrow down results by specifying a particular geographic area.

Date Range

Allows you to specify a specific timeframe you want to search for articles or media coverage.

Scope

Allows you to narrow down your search results by specifying specific areas or scopes of expertise.

Media Lists

Enables you to search for journalists based on specific curated lists or groups.


Frequently Asked Questions (FAQs)

Question

Answer

Why aren’t my custom contacts showing up when I search by email?

Custom Contacts are only visible to your organization and are not technically considered part of Muck Rack’s maintained database of journalists. As a result, because they are only visible to one’s org, they cannot appear in search results.

Will I be able to search for an email address and Boolean text? I.e (test@muckrack.com AND “Chicago Cubs”)

The combination of email and Boolean text is not currently supported.

Searches that include an email and Boolean are not supported and will be treated as regular query text.

What do I do if my search for a journalist didn't return any results?

If you're searching for a journalist or media outlet that returns the message "[name] did not return any results," select the button under this notification to contact the Muck Rack research team. Our team can help you find results and add any missing reporters or media outlets that meet our database criteria.

Why does a journalist profile appear in Muck Rack but not in the Muck Rack platform?

Muck Rack's editorial team is responsible for filling in a selection of these profiles that meet our criteria so they appear on Muck Rack's curated platform. A smaller subset of these searchable profiles is set as verified.

This is why they may appear in one place and not the other. The quickest way to flag these profiles for review is by using the "Request update" button. Alternatively, you may start a new chat anywhere in Muck Rack or email us at support@muckrack.com.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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