Google Analytics Integration
At Muck Rack, we recognize that Google Analytics provides a measurable way to demonstrate the impact of your work. The Google Analytics Integration provides a means of cleanly tying data that proves Return on Investment (ROI) to your outreach efforts in as few as three Dashboard widgets:
Exclusive Feature
Please note, the Google Analytics Integration is available only to brand customers. Please contact your Customer Success Manager if you would like to include this integration with your subscription.
Watch the video below or keep reading to learn how to configure the Google Analytics Integration in Muck Rack.
Set Up Google Analytics Integration
You can set up a Google Analytics integration from an existing or brand-new connection.
Select your Avatar in the top right corner, then Manage Integrations.
In the Google Analytics (GA) section, check the current connection status. If your status is Not Connected, select the 'Connect workspace' link to set up your connection. If you already have a GA instance connected and want to add another, select the 'Add or edit account' link.
Follow the prompts presented to connect your GA instance.
Set Up A New Google Analytics Connection
Follow the steps below if the status for your Google Analytics Integration shows as 'Not Connected.'
Under Google Analytics, select Connect Account
NOTE: If you had a previous Google Analytics account connected, select 'Remove' next to your existing, expired instances. Select 'OK' when prompted to remove the connection. This action permanently removes all data associated with your previous GA instance from your dashboards. This action cannot be undone.
Select the Add Google Analytics Account button.
Follow the prompts to select your email address and Allow access.
Select your new GA instance and GA4 properties.
Select Save and Done. You'll need to update widgets that used the old GA data from any previously connected instances. In the Configure widget settings, head to Google Analytics Settings, then change to your new GA4 data. Repeat for any other widgets to begin using GA4 data.
Set Up an Existing Connection
Follow the steps below if the status for your Google Analytics Integration shows Connected.
Under Google Analytics, select Add or Edit Account.
Select Edit next to your existing connected instances.
Follow the prompts to select your email address and allow access. Select your GA4 Account, Property, and View. Switching to GA4 will replace your GA3 connection, permanently removing all associated data from your dashboards. This action cannot be undone.
Select Save and Done. Confirm that your GA4 data appears in your Muck Rack Dashboard by selecting the GA4 instance in a Dashboard widget.
Google Analytics Dashboard Widgets
The Google Analytics Integration has three Muck Rack Dashboard widgets:
Widget | Description |
Articles by total traffic over time  | The number of articles by date published, plotted against traffic to the customer’s website, showing a correlation between specific placements and website traffic. |
Articles by earned traffic over time  | Referral traffic to the customer’s website that originated from articles, based on backlink matches, plotted against the number of articles generating the traffic. This widget shows a clear connection between specific articles and the resulting traffic. |
Top Outlets by Traffic  | The outlets driving the most referral traffic to the customer’s website based strictly on outlet domains contained in the linked data source. |
💡TIP: Want a simple, easy way to show ROI in your reports? Put one of the Articles by Traffic widgets side-by-side with additional widgets such as Message Volume and Pitch Placement to show a correlation between your outreach efforts, earned media, and website traffic!
Configure Google Analytics Dashboard Widgets
You can configure Dashboard Widgets to pull in information from your Google Analytics integration.
From any custom Dashboard, select the Add Widget button to pull up the Widget Library.
Search using the keyword "traffic" to pull up the 3 available Google Analytics widgets. Select the widget you would like to add to the dashboard, then select the Add Widget to Dashboard button.
Select the Add Data button within the widget.
Assign the relevant data source, then select your Google Analytics instance from the Google Analytics Data dropdown.
Select the Metric you'd like to show: Users, New Users, or Sessions.
Select the Save button at the bottom.
Frequently Asked Questions (FAQs)
Question | Answer |
What security permissions am I granting Muck Rack when configuring the Google Analytics integration? | The Google Analytics integration uses a read-only API to view data—by authenticating your Google Analytics account, you give Muck Rack permission to access the data available to you in Google Analytics and to pull in data from the specific account, property, and view you select in Muck Rack.
Muck Rack does not have any permission to edit any data in your Google Analytics instance. |
How many Google Analytics accounts can I integrate with Muck Rack? | To better understand how customers are integrating multiple Google Analytics accounts and ensure the feature's reliability, we’re first launching with the capability to add up to 3 Google Analytics accounts.
We will continuously monitor and track feedback to see if there’s a need to increase this in the future. |
What do Account, Property, and View mean when connecting my Google Account? | An Analytics account is a way to name and organize how you track one or more properties (e.g., websites, mobile apps, point-of-sale devices) using Analytics. Each Analytics user has access to at least one account, either one they created themselves or one they were given access to by someone else. In each Analytics account, at least one property (such as a website) is being tracked.
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Why can't I see my Google Analytics instance or properties when integrating? | This could be due to many reasons. Please check your Google Analytics instance to ensure you have full access to view all properties and instances tied to the email address on your Muck Rack account that you are integrating with.
If you are still having issues, please contact our Support team via the chat widget in the bottom right corner of this page and select 'Send us a message.' |
Why does it appear as though articles are missing at the very beginning or end of the selected timeframe within my widget? | This is due to timezone limitations within the application that will be resolved later in 2024. |
What is the difference between the previous GA3 integration and GA4? | GA4 offers more advanced features and better integration with other Google products. It is designed to provide a more comprehensive understanding of user behavior across platforms and devices, including mobile apps and websites. |
Why am I unable to connect my Google Analytics 3 (GA3) account? | Muck Rack has sunset the support for GA3, per Google’s upgrade requirements. Due to this, you must connect a Google Analytics 4 (GA4) account to use in Muck Rack.
You will need to update any widgets you previously used GA3 on once your GA4 instance is connected. |
Why am I being asked to reconnect my Google Analytics integration?
| Google has sunset users to transition from the previous Google Analytics 3 (GA3) to Google Analytics 4 (GA4) that was initially launched in June 2023 and as a result, GA3 is being sunset altogether.
Users will go through the same flow (located in the Set Up Google Analytics Integration section above) to add in their new GA4 instance via the Integrations page. |
What do Account, Property, and View mean when connecting my Google Account? | In Google Analytics 4 (GA4), the concepts of Account, Property, and View have evolved compared to the previous version of Google Analytics.
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Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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