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Alerts

Get started with creating and working with Alerts in Muck Rack

Nick Lemen avatar
Written by Nick Lemen
Updated over 3 months ago

Attention: This article will be archived in Q1 2025!

Please see our new Alerts collection in Help Center for a new and improved experience.

Alerts

Muck Rack Alerts help you easily monitor media. You can monitor specific content related to your brand, products, hashtags, and competitors. When you receive an alert, you can add journalists to media lists, track coverage in reports, and share broadcast links.

Learn More in Muck Rack Academy

You can learn all about creating, editing, and monitoring alerts by taking the Configure Alerts course in Muck Rack Academy.


Create An Alert

Set up Muck Rack Alerts to find new press hits, mentions of any keyword or company in journalists' tweets, and relevant people to build relationships with. You can set up Alerts from scratch or directly from your search results.

Watch the video below to learn how to create a new alert.

NOTE: Email alerts are restricted to 100 results per email. If you anticipate receiving more than 100 results, we suggest adjusting your Alert frequency within the alert settings.

Create an Alert From Scratch

  1. Go to Monitoring > Alerts.

    Shows the 'Monitoring' dropdown menu expanded and the 'Alerts' option circled in red


  2. Select the Create Alert button.

    Shows the 'Alerts' page with the 'Create Alert' button circled in red in the top right-hand corner


  3. Configure your Alert. You can add email subscribers to receive the alerts and what frequency they will receive them.

    Shows the 'Create a New Alert' configuration page


  4. When configuring your Alerts, add keywords to monitor. This is the same as setting up a search in Muck Rack.

    Highlights the 'Content to Monitor' section of the Alert settings page


  5. Filter your search as needed.

    Highlights the filters section under 'Content to Monitor' on the Alert settings page


  6. Select Save at the bottom of the page when you are done.

    Highlights the 'Cancel,' 'Delete,' and 'Save' buttons at the bottom of the page

Create an Alert From Your Search Results

Alerts can also be created when running an Article Search search in Muck Rack by selecting the Create Alert button from the action bar that appears above your results:

Shows a close up of the 'Create Alert' dropdown expanded to show 'Email' and 'Email Digest' on the search results page


Create an Alert for a Media List

Filter any Alert by your Media Lists to receive results only from the journalists on a Media List. For example, suppose you’ve built a Media List of people attending or covering an event in your city. In that case, you can receive an email anytime they mention a specific topic or keyword.

Watch the video below to learn more about creating an alert for a Media List

NOTE: Your team’s Custom Contacts content will not appear in Alerts.

  1. Go to Relationships > Media List.

    Shows the 'Relationships' dropdown menu expanded with the 'Media Lists' option circled in red

  2. From the Media List page, select the three dots under Actions for a given Media List, then select Create Alert.

    Shows the Media Lists page with a closeup of the 'Actions' menu with 'Create Alert' circled in red


Create an Alert for An Individual Journalist

If you have a list of top journalists you want to monitor, Muck Rack allows you to set up Alerts for individual journalists proactively. This lets you receive a notification in your inbox whenever they write a new article.

  1. Select any person's profile page in Muck Rack

    Shows a name being selected on the search results page and a Journalist Profile being opened in a new tab

  2. Select Create Alert below their bio.

    Highlights the 'Create Alert' button at the top of a journalist profile page


  3. Fill out the Alert configuration settings, then select Save at the bottom.


Editing Alerts

Adjust your Alerts if you’re receiving unhelpful results. You may want to revisit your keywords and filters applied. If you aren’t receiving many results from your Alerts, you may want to expand the number of keywords included to capture more content.

Learn More in Help Center

This article will introduce you to how to create and edit alerts. To learn more about editing and customizing Alerts or using an Alert to automate a Coverage Report, check out the Help Center article on Editing Alerts.

  1. Go to Monitoring > Alerts.

    Shows the 'Monitoring' dropdown menu expanded with 'Alerts' circled in red


  2. Select an Alert from the list.

    Shows the Alerts page with an alert highlighted and its name circled in red


  3. Add or remove the Alert details and select Save.

    Shows Alert Settings being adjusted and saved


Digests

Reduce clutter in your inbox and find your most impactful mentions by combining several Saved Searches to power a single Digest email. Easily pinpoint mentions, spend less time parsing through multiple Alerts, and stay up to date with new articles that match the Saved Search filters you set up.

Learn More in Help Center

Learn more about Digests by watching the video below or exploring our Digests article.


Create a Digest From Scratch

You can create a digest from scratch and then select up to 10 Saved Searches to include within the content to monitor.

  1. From the navigation bar, select Monitoring > Alerts.

    Shows the 'Monitoring' dropdown menu expanded with 'Alerts' circled in red

  2. Select the Create Alert button.

    Shows the 'Alerts' page with the 'Create Alert' button circled in red in the top right-hand corner

  3. Select Email Digest as the delivery method.

    Shows the Alert Settings page with 'Email Digest' circled in red under the Delivery Settings > Alert Type section

  4. Set your email and sharing settings.

  5. Select up to 10 Saved Searches to include in your content to monitor.

    Shows the 'Content to Monitor' section with the 'Add saved search' dropdown circled in red on the Alert Settings page

  6. Use the arrows in the top left corner of each card to adjust the order in which content will appear in your digest.

    Shows Saved Searches being reordered by selecting the up and down arrows

  7. Select which method you'd like to use to sort coverage in your digest: Recency or Unique Visitors per Month (UVM).

    Highlights the 'Sort coverage by' option under 'Display settings'


  8. Select the data you'd like to show in the digest using the Show coverage data section.


    Highlights the 'Show coverage data' option under 'Display settings'


  9. Select the Save button.

    Close up of the Save button at the bottom


Group Alerts Into a Digest

An alternative to creating a digest from scratch is to select multiple alerts to combine into one digest email. Doing so will copy the criteria from these Alerts into Saved Searches that will then power the digest email. The original Alerts will remain unchanged.

  1. From the navigation bar, select Monitoring > Alerts.

    Shows the 'Monitoring' dropdown menu expanded with 'Alerts' circled in red

  2. Select the checkbox next to the alerts you want to combine into a digest.

  3. Select the Group as Digest button that appears in the action bar.

  4. When prompted, select the Yes, create saved searches button.

  5. Set your email and sharing settings.

  6. Select up to 10 Saved Searches to include in your content to monitor.

  7. Select the Save button.


Configure Slack Alerts

After completing the setup process, you can start confusing Alerts to send to Slack. Watch the video or follow the instructions below to learn how to set up Slack Alerts.

  1. Go to Monitoring > Alerts.

    Shows the 'Monitoring' dropdown menu expanded with 'Alerts' circled in red


  2. Select an alert you’d like to be sent to a Slack Channel or click +Create New to create a new alert.

    Shows the Alerts landing page with an Alert highlighted and its name circled in red


  3. Select Slack under Delivery Settings.

    Shows 'Slack' circled in red under the 'Delivery Settings > Alert Type' section of the Alert Settings page


  4. Select which public channel you’d like the alerts sent to.

    Shows the 'Select Slack Channel' dropdown menu expanded on the Alert Settings page


    NOTE: Although each alert can be directed to a single channel, it is possible to send multiple alerts to the same channel.

  5. Select the Save button at the bottom.

NOTE: Muck Rack Slack Alerts will be displayed in Slack search results. To avoid this, we recommend using the "Exclude apps and workflows" filter in Slack searches.

Learn More in Help Center

Learn more by checking out our Muck Rack Integration with Slack article.


Troubleshooting Tips

Issue

Solution

You did not receive your email alert

  • Search your Spam/Junk folders:

Your email client may be automatically sorting these emails elsewhere in your inbox -- try searching the subject line "Muck Rack Alert" in your spam and junk folders.

We recommend saving the email address alerts@muckrack.com as a contact in your email to better prevent these emails from automatically sorting into undesired folders.

  • Verify your keywords are properly formatted:

If the keywords entered in the settings of your Alert are not formatted properly (misuse of a Boolean operator, missing a quotation mark in a phrase, etc.). In that case, Muck Rack may not be able to recognize the appropriate article links to pull and, therefore not trigger an Alert email to you.

If you go to the settings of your Alert, you can review the keyword formatting in the Terms to Monitor box. You may see an error like the one below indicating a formatting error somewhere in your keyword string. You can select Search Help just above this box to view a guide on all the Boolean operators and correct formatting rules.

Our team is happy to help review the formatting of your keyword strings as well. Select the chat icon in the bottom right or email support@muckrack.com to get in touch with us.

  • Whitelist IP Addresses:

Suppose you ensured that your keyword string is properly formatted in the Alert settings and the emails are not being delivered elsewhere in your inbox. In that case, the next troubleshooting step to take is to have your IT whitelist our IP addresses to improve the deliverability of these emails better.

Please contact us at support@muckrack.com, and our team can provide the necessary IP addresses for your team to whitelist.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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