Trend Reports

Trends on Muck Rack instantly analyzes and compares articles published about companies, campaigns, or keywords to show how news is trending. Search for two or more topics, and Muck Rack instantly combs through millions of articles to bring you insights like the number of articles published over time, top media outlets and journalists, share-of-voice, and Key Message pull-through.

Watch the video below to learn more about Trend Reports.

Learn More in Muck Rack Academy

You can learn all about Trends in Muck Rack by taking the Trend Report course in Muck Rack Academy.

Create A Trend Report

From the main navigation bar, select Reporting > Trends.
Enter Terms or select Saved Searches to include in your report.
Select the Generate button.
Review your results.

Navigate a Trend Report

There are a few key areas to note when viewing a Trend Report:

Terms & Saved Searches: This section appears at the very top. It can be edited at any time to add or change terms to include in the report. If adding or editing any terms, be sure to select the Generate button to refresh the report. This is also where you can Reset terms or Save Changes on a Trend Report.
Date Filters: At the top of the report you will find date filters; these can be adjusted manually to update the data.
Widgets: Report widgets appear below the Date Filters, with the top section showing data for all of the Terms or Saved Searches compared to one another. At the top of any data visualization widgets for this section, you will see an Export option which allows you to export the data for that individual widget.

Below the top section, each Term or Saved Search is broken out individually to show Top Authors, Top Outlets, and Unique Outlets for each.

Shows an example of a full Trends Report

Edit A Trend Report

From the main navigation bar, select Reporting > Trends.
Select the desired Trend Report, add a new Term or Saved Search, then select the Generate button.
Select Save Trend Report to save your changes.

NOTE: Saved Reports can be found in Reporting > Trends after scrolling past featured reports.

Shows the 'Saved Trend Reports' section of the Trends page

Filter a Trend Report

Filtering a Trend Report starts with creating a saved search with filters. This is because you can add custom filters to your Saved Searches to ensure you are only capturing the most relevant mentions.

Here is our suggested workflow:

Run an article search with your keywords and add any filters you have in mind on the left-hand side.

NOTE: Date filters applied to Saved Searches will be overridden by the date range applied to your Trend report.
Select the Save Search button to save this search.
Navigate to a Trend report by selecting Reporting > Trends, then selecting the report under the Saved Trend Reports section at the bottom.
Select Add Saved Search, choose the search you just saved, then select the Generate button.
Select Save Trend Report to save your changes.

Trend Report Data

Muck Rack offers various data points and metrics to make it easy to quantify your PR campaigns. Learn more about the data available in Trend Reports below.

Metric	Description
Articles Over Time	The number of articles (by published date) that include the specified terms.
Total Articles	The total number of articles published that include the specified terms.
Top Authors	The number of articles published by a person. An author that has published the most articles appears first in the list.
Top Outlets	The number of articles published by a publication. A media outlet that has published the most articles appears first in the list.
Share of Voice	The number of articles from each specified term is displayed in a pie chart and as a percentage.
Unique Outlets	The number of distinct media sources (such as newspapers, websites, blogs, or TV channels) that have covered the specified term. Each outlet is only counted once, regardless of how many times it publishes articles or reports on the topic.

Frequently Asked Questions (FAQs)

Question	Answer
How are Top Authors and Top Outlets determined?	Top Authors and Top Media Outlets are calculated by the number of articles published by a person or publication. An author or media outlet that has published the most articles appears first in the list.
Can I export a Trend Report?	You cannot export the Trend Report as a whole, however, you can export the following select widgets: Articles Over Time Total Articles Share of Voice To do this, select the Export button in the top right of the widget, then select the format you'd like for your export.

Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.