Key Message Reports
Key Message Reports enable you to visualize which phrases resonate with reporters and appear in your news coverage.
Learn More in Muck Rack Academy
You can learn all about Key Message Reporting in Muck Rack by taking the Key Message Reports course in Muck Rack Academy.
Create A Key Message Report
From the main navigation bar, select Reporting > Key Messages.
Enter a base term, such as your company or client’s name, along with your key messages, then select the Generate button.
View your report and adjust as needed.
Navigate a Key Message Report
If you want to track key message pull-through for an organization or brand, such as Cigna, you can include the organization name as your base term and enter your key messages as phrases or keywords and generating a Key Message report.
From your report, you can quickly determine which key messages are mentioned most often within media coverage and how coverage of your key messages has gone up or down over time.
💡 TIP: We recommend selecting your base term in the Key Messages Over Time widget to get a better view of your data.
Select any Key Message from the Key Messages Summary widget to open a list of all articles that mention both your base term and that key message within the search results page.
💡 TIP: If you'd like to track Key Messages in any Dashboard widgets, you can select Save Search from the search results page, which will then save this as a search that can be leveraged as a data source.
Other Ways to Measure Key Message Pull Through
Key Message reports are ideal for quickly seeing how key messages are showing up across all coverage within Muck Rack's database. However, you may wish to see key message data for a specific set of coverage.
Learn More in Help Center
Explore additional Ways to Track Key Message Pull Through in Muck Rack using our dedicated article on best practices.
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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