Pitch Status & Analytics

Sent

The email was successfully sent to the recipient.

Unsent

An email has not been sent to the recipient. Click Continue sending to send any Unsent emails.

Scheduled

Emails will be sent at the selected date and time in the future.

Opened

The recipient opened the email in their client (e.g., Gmail, Outlook, Yahoo).

Clicked

The recipient clicked hyperlinked text or an image included in the email.

Unknown

The email was successfully sent to the recipient, but we're unable to determine if the recipient opened or clicked the email.

Issue

The email was not successfully delivered to the recipient.

Unsubscribed

The recipient has unsubscribed from emails sent by your organization.

What happens if a new email address is found for a recipient?

Muck Rack’s team will update the status for the recipient from Issue to Unsent. This allows you to choose if you’d like to send the pitch to the recipient or if you’d prefer to remove them from the Pitch.

To send the Pitch to any recipients who were changed from Issue to Unsent, click the Continue sending button from your Pitch.

What happens if a new email address is not found for a recipient?

Muck Rack’s team will leave the status of the recipient as an Issue and update the recipient’s Issue status. The issue status can be viewed by selecting the Issues filter from your Pitch, or clicking the row for a recipient included in your Pitch.

Why does my Pitch say "Delivered" even though I received a bounceback?

In most cases, a pitch that shows as sent/delivered in Muck Rack means that your message was delivered to the recipient and there were no technical issues during sending.

Sometimes you may receive a “bounceback” email—an email sent back to your own email address. This means there was an issue with the recipient's email rather than a technical issue. (The recipient may have gotten a new email address, etc.) You can learn how to report a bounced email.

Why does my Pitch say it was "Opened" even though I received a bounceback?

When you send a Pitch (even ones that eventually return a bounceback/undeliverable error), that Pitch still has to hit an email server somewhere during sending. That email server may automatically open emails, which will then log as an “Open” in Muck Rack.

For example, a journalist who worked at a major corporation recently switched jobs. Their email address is no longer valid, but, given the security systems at large corporations, their IT team might have a firewall in place that opens all messages sent to their domain.

If you’d like to, you can report a bounceback to Muck Rack so that we can help you find a new email address for a recipient.

My Pitch is labeled as "Issue" and it looks like it didn't send. How can I re-send it?

You can easily re-send pitches labeled with Issues on your end by following these simple steps:

If you receive technical issues on your pitch due to the Exchange server being too busy, you can easily turn off throttling in EWS to resolve the issue by following these instructions.

Why is my Pitch labeled as "Issue" and it looks like didn't send?

There are a few common reasons emails can become Undeliverable:

Why do my Pitch open rates seem elevated?

Mail Privacy Protection prevents the ability to determine whether or when an email has been opened.

Pitch recipients who have Mail Privacy Protection enabled may have their emails 'automatically opened,' which will:

NOTE: Clicked rates will still be reported for Pitch recipients who use most major email clients. Clicked rates will not be inflated or impacted by Mail Privacy Protection users that Pitches are sent to.