Pitch Status & Analytics
Learn more about Pitch Analytics and Recipient Status in the video below.
Learn More Ways to Track Pitch Performance
Want to do more with your pitch performance data? Check out this article!
Pitch Analytics
View pitch performance directly on the pitch page to understand recipient engagement, and easily export both metrics and recipient data to support smarter follow-ups, internal reporting, and stronger media relationships.
To see your Pitch Analytics, go to Relationships > Pitches and select the name of a sent Pitch.
The following data can be seen from the Pitch Analytics tab:
Data | Description |
Key Metrics
 | This section highlights key metrics at the very top, including:
|
Email Status
| A bar chart that shows the status of all the emails included in a pitch. Statuses include:
|
Opens
| A line graph that displays email opens over time. |
Clicks
| A line graph that displays how many recipients clicked links in the pitch over time. |
Pitch Placement
| A bar chart that shows how many articles have been attributed to the pitch. |
Please Note:
Metrics may be skewed by bounced emails or email clients that auto-open messages.
No analytics are available for unsent or scheduled pitches.
Contacts without email addresses are excluded from all metrics.
Pitch Status
All recipients of Pitches sent through Muck Rack are given a status. The status reflects whether an email was sent, if the recipient interacted with your email, or if the email could not be delivered because of an issue or suppression.
To view the status of a pitch, go to Relationships > Pitches, select the Pitch name, then select the Recipients tab at the top of the table.
Use the table below to learn more about what each status means.
Status | Meaning |
Sent | The email was successfully sent to the recipient. |
Unsent | An email has not been sent to the recipient. Click Continue sending to send any Unsent emails. |
Scheduled | Emails will be sent at the selected date and time in the future. |
Opened | The recipient opened the email in their client (e.g., Gmail, Outlook, Yahoo). |
Clicked | The recipient clicked hyperlinked text or an image included in the email. |
Unknown | The email was successfully sent to the recipient, but we're unable to determine if the recipient opened or clicked the email. |
Issue | The email was not successfully delivered to the recipient. |
Unsubscribed | The recipient has unsubscribed from emails sent by your organization. |
Export Pitch Metrics
You can export any of the widgets on your Pitch Analytics tab by selecting the three dots in the upper right corner of the widget, then selecting your preferred format: PDF, PNG, or JPEG.
Send to More People
If, after a Pitch has been sent, you decide you'd like to send it to additional recipients, you can do so by navigating back to the Pitch (Relationships > Pitches) and selecting the Add Recipients button in the top right corner.
Export Pitch Recipients
Exporting your pitch recipients gives PR professionals quick access to detailed engagement data outside of Muck Rack. This makes it easier to share results with teammates, track follow-ups, and strengthen your media relationships.
To do this, simply select the Export Recipients button in the top right corner of the Pitch Analytics page.
NOTE: You must currently be on the Pitch Analytics tab to see the Export Recipients button.
Frequently Asked Questions (FAQs)
Question | Answer |
Why don’t I see data for some recipients? | Recipients without associated or valid email addresses are excluded from analytics to ensure metric accuracy. |
Can I export my pitch as a PDF? | No, exporting is only available in CSV format for recipients and widgets. PDF exports are not supported. |
What happens if a new email address is found for a recipient? | Muck Rack’s team will update the status for the recipient from Issue to Unsent. This allows you to choose if you’d like to send the pitch to the recipient or if you’d prefer to remove them from the Pitch.
To send the Pitch to any recipients who were changed from Issue to Unsent, click the Continue sending button from your Pitch. |
What happens if a new email address is NOT found for a recipient? | Muck Rack’s team will leave the status of the recipient as an Issue and update the recipient’s Issue status. The issue status can be viewed by selecting the Issues filter from your Pitch, or clicking the row for a recipient included in your Pitch. |
Why does my Pitch say "Delivered" even though I received a bounceback? | In most cases, a pitch that shows as sent/delivered in Muck Rack means that your message was delivered to the recipient and there were no technical issues during sending.
Sometimes you may receive a “bounceback” email—an email sent back to your own email address. This means there was an issue with the recipient's email rather than a technical issue. (The recipient may have gotten a new email address, etc.) You can learn how to report a bounced email. |
Why does my Pitch say it was "Opened" even though I received a bounceback? | When you send a Pitch (even ones that eventually return a bounceback/undeliverable error), that Pitch still has to hit an email server somewhere during sending. That email server may automatically open emails, which will then log as an “Open” in Muck Rack.
If you’d like to, you can report a bounceback to Muck Rack so that we can help you find a new email address for a recipient. |
Why are some recipients marked “unopened” even though I’m sure they read the email? | If the recipient’s email client blocks tracking, we can’t detect an open. |
My Pitch is labeled as "Issue" and it looks like it didn't send. How can I re-send it? | You can easily re-send pitches labeled with Issues on your end by following these simple steps:
If you receive technical issues on your pitch due to the Exchange server being too busy, you can easily turn off throttling in EWS to resolve the issue by following these instructions. |
Why is my Pitch labeled as "Issue" and it looks like didn't send? | There are a few common reasons emails can become Undeliverable:
|
Why do my Pitch open rates seem elevated? | Mail Privacy Protection prevents the ability to determine whether or when an email has been opened.
Pitch recipients who have Mail Privacy Protection enabled may have their emails 'automatically opened,' which will:
NOTE: Clicked rates will still be reported for Pitch recipients who use most major email clients. Clicked rates will not be inflated or impacted by Mail Privacy Protection users that Pitches are sent to. |
Why don’t I see analytics for my pitch? | Only sent pitches have analytics available. Drafts and scheduled pitches will not display performance data. If your pitch was just sent, data may take a few minutes to appear. |
Can I export all pitch metrics in one file? | No, you can only export individual metric widgets as CSVs. Exporting the full tab isn’t supported due to technical limitations. |
Learn More in Help Center
For more information on troubleshooting general email issues in Muck Rack, see our Pitch & Email Troubleshooting Guide.
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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