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Rankings

Learn how to access, filter, and utilize Muck Rack's media outlet rankings to compile targeted media lists.

Nikki Craig avatar
Written by Nikki Craig
Updated over 3 months ago

Outlet Rankings

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Outlet rankings are automatically generated lists of media outlets in Muck Rack, categorized by factors such as media type, language, region, audience, or beat, and ranked based on their print or digital reach.

You can access Muck Rack's rankings by visiting Help & Resources > Global Media Outlet Ranking:

Show the 'Help & Resources' menu expanded with the 'Global Media Outlet Ranking' option circled in red

Once there, you can use the Media types, Locations, or Topics dropdowns to filter. Alternatively, you can select the magnifying glass icon to search Rankings by keywords.

Shows the Rankings page with the Media Types, Locations, and Topics filters circled in red and an arrow pointing to a magnifying glass icon in the top right corner


Navigating an Outlet Ranking

Within each Ranking, you will generally see the following:

  • Rank: The position of the outlet within the ranking

  • Outlet: The name of the outlet linked to it’s individual Muck Rack profile

  • Total visits/Audience: The Unique Monthly Visitors or UVM for the outlet’s website (Total visits) or the print circulation (Audience)

  • Location: The city, state/province, and country where the outlet is based

Shows an example of an Outlet Ranking page with labels for Rank, Outlet, Total Visits, and Location

In addition to being a great research resource for learning about new outlets and their reach, Rankings can be used to compile media lists of people who work for these specific outlets.

  1. Go to Help & Resources > Global Media Outlet Ranking.

    Show the 'Help & Resources' menu expanded with the 'Global Media Outlet Ranking' option circled in red


  2. Use the preassigned filters or search to narrow down to a specific ranking.

    Shows the Rankings page with the Media Types, Locations, and Topics filters circled in red and an arrow pointing to a magnifying glass icon in the top right corner


  3. Select the ranking to view the outlet list.

    Shows a cursor selecting one of the Rankings listed then scrolling down the next page


  4. Once you’ve reviewed the ranking, scroll down and select View in search to find all listed contacts at the outlets, or select Create Outlet List to automatically add this rankings list to your account as an Outlet List.

    Shows a Rankings page, scrolling to the bottom, selecting 'View in search' under the 'Find people from these outlets' option and then selecting 'Create Outlet List' below the 'Filter on these outlets' option

Learn More in Help Center

You can find instructions to create a Media List based on your search results in our Create a Media List article.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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