What can I do with Muffin Data?
Muffin Data is designed to be the simplest and most insightful analytics platform for CPG brands, allowing clear, granular visibility into your brand's performance on shelf. Muffin Data uses sales and shipments data from your retailers and distributors to create simple, useful dashboards for a variety of use cases, like:
Monitoring new product launches across your accounts
Tracking supply chain health at DCs and voids at stores
Measuring promo performance in stores and at retailers
Our approach to normalizing and simplifying your brand's data makes easy analysis at the store level and product level possible.
Who uses Muffin Data?
Anyone working at a brand with a question to ask of their retail data can get value out of the Platform, and the Platform serves brands of all sizes. Here's who we find are our most common key users:
Sales teams track sales and velocity across key accounts, measure promotion success, and easily visualize performance for buyers and external stakeholders.
Ops teams monitor inventory levels across their supply chain, detect out-of-stocks at stores and DCs, and inform their forecast.
Insights and strategy teams monitor product rollouts, track competitors in their category, and make data easily accessible to the rest of their teams.
What sets Muffin Data apart?
Muffin Data is the first CPG analytics solution to simplify data access for brands, and then get out of the way. The Platform is organized into three components, each of which are designed to give you the easiest product in the market to work with:
Integration: automatic syncing from your most common retailer and distributor data sources
Normalization: standardizing metrics, products, and store locations into a clean dataset for downstream analysis
Visualization: a web app to easily slice and dice your dashboards -- and create your own
Our goal is to quickly spin up answers to your most common questions, while allowing infinite customizability for your team to answer the questions specific to you.