Why are overlays important?
Overlays in video clips play a crucial role in marketing strategies. Using a logo as an overlay, for instance, boosts brand recognition, familiarizing viewers with the brand and potentially increasing purchase likelihood. Additionally, calls to action like "Follow us" or "Like this clip" engage viewers and prompt immediate responses. Overall, overlays are effective tools for enhancing brand visibility and encouraging viewer interaction, serving both to recognize and engage the audience effectively.
Using the Visual Overlay:
Upload Brand Elements:
Click 'Visual Overlay' to start adding your branding elements (logos, CTAs, images, GIFs).
Position and Size:
In the preview area, drag to position your elements and drag edges to resize, fitting them neatly in the video frame.
Set Timing:
Choose when each element should appear in your clip.
Preview and Adjust for Safe Zones:
Check safe zones in the preview to make sure elements aren’t hidden by platform interfaces. Adjust for all platforms or focus on one to tailor your content perfectly.
