Search Engine Optimization (or SEO) is the act of helping your website rank well in search engines for specifics words or phrases, called “keywords”.
You’ll place these keywords in the content of your website or blog to help people find you. For example, you might title one of your web pages, “violin lessons in San Diego” or “advanced harp teacher”. You could then use those keywords periodically throughout the page.
Overloading a page with keywords is not looked upon highly by search engines, but if you write content that a person would find useful, then search engines will likely rank it higher, too.
Another way to increase your search engine rankings is by having your website or pages shared on social media, or getting other relevant websites to link to yours.
Under each page of your Music Teacher’s Helper studio website, you can also enter meta keywords and a page description. These can help search engines know what keywords you intend to be found under, and can help the search engines know how to describe your page to visitors.
To Enter Keywords and Descriptions:
- Click on the Profile dropdown arrow in the upper right corner.
- Click on Settings
- Click the Website Preferences tab
- Enter Keywords into the Box below Website Meta Keywords. This will be one word followed by a comma for each word you want to use. Typically it’s better to use 5-10 words
- Enter Descriptions for Website Meta Description. Descriptions will be for each page of your website such as blog, website, policy, etc.