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Amazon Attribution Setup

Written by Otto
Updated over a month ago

How to Create Your Master Tracking Link

To track ambassador performance accurately, you must generate one Amazon Attribution “Master” link.

This link enables dynamic tracking and influencer-level commission reporting.

Important: you must use the Bulk Upload method. Manual links will not work.

Why Bulk Upload Is Required

Bulk Upload is the only method that generates the required macro tracking format for dynamic reporting.

If you select “Create Manually,” Amazon will generate a static link. Static links cannot support dynamic influencer tracking or commission reporting.

Phase 1: Create the Campaign and Generate the Master Link

  1. Log in to Amazon Ads Console and navigate to Amazon Attribution

  2. Click Create campaign

  3. Under Creation method, select Upload a file to create in bulk

    • Do not select Create Manually

  4. Under Publisher, select Google Ads

  5. Click Download template to download the Excel file

Complete the Template

Open the Excel file and complete one row only (Row 2) with the exact details below:

  • Campaign: Club

  • Ad Group: Club_Master_Link

  • Keyword: tracking_base

  • Match Type: Broad

  • Final URL: Your Amazon product URL

  • Campaign ID: 1

  • Ad Group ID: 1

  • Keyword ID: 1

  • Match Type (if prompted again): Broad

  • Keyword Final URL Suffix: Leave blank

Then:

  1. Save the file

  2. Upload it back into Amazon Attribution

  3. Select the relevant product (ASIN)

  4. Click Create

Phase 2: Send Us the Master Link

Once processing is complete:

  1. Click Download attribution tags next to the uploaded file

  2. Open the downloaded CSV

  3. Copy the URL from the Attribution Tag column

  4. Email this URL to us

How to Confirm It Is Correct

The link should include dynamic parameters and look similar to:

https://www.amazon.com/... ?maas=...&aa_adgroupid={adgroupid}...

If the link does not contain dynamic parameters, it was created incorrectly and must be rebuilt using Bulk Upload.

Phase 3: Viewing Performance and Commission Breakdown

Because this is a dynamic Master link:

  • The main Amazon dashboard will show total program sales only

  • It will not display influencer-level breakdowns in the default view

To view individual influencer performance:

  1. Go to Amazon Attribution > Reports

  2. Click Create Report

Configure the report exactly as follows:

  • Report type: Performance

  • Date range: Custom (select your desired From and To dates, for example Feb 1 to Feb 28)

  • Report period: Summary

    • This ensures totals are combined across the selected date range

  • Breakdown: Include Publisher Ad Group

  1. Download the report

How to Read the Report

In the Excel file:

  • Use the Publisher Ad Group ID column to identify each influencer

    • Example: Sarah_IG, Mike_TikTok

  • Use the Total Sales column to see the total revenue generated by each influencer for the selected date range

This report should be used for commission calculation.

If you are unsure at any step, send us a screenshot or your attribution file and we will validate it quickly.

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