Activation is the process of reaching out to your customers, followers and fans and inviting them to join your CLUB.
Why Should I Activate?
Inviting people who genuinely love your brand to join your community is the fastest way to see a positive return on your investment. These people are
Already highly engaged with your brand, and easy to find
Already own your products
They will create authentic content and know your tone of voice
Authentically create brand awareness online to their friends, family and followers
How do I Activate?
There are many exciting ways to activate, but below are some of the most popular and effective forms of activation that we have seen from our brand partners:
Dedicated Customer Newsletter - In the beginning, the most effective form of activation is through a dedicated customer newsletter. This is the easiest way to gain ambassadors who already love your brand and own your products.
Social Media - Share your invitation link on your brand's socials, such as an Instagram Story, Instagram Post, link in bio, and TikTok
Building a Bespoke Website Landing Page - Create a bespoke landing page to explain to prospective ambassadors more about how your brand's ambassador programme works and the potential benefits of joining.
Website Footer - Embedding your invitation link in your website footer will increase the visibility of your program and drive more traffic to your community sign-up page.
Website Banner / Website Pop-up - Adding your invitation link to your website in the form of a banner to grab your customers' attention as soon as they arrive on your website.
Checkout Success Page - Invite customers to join your ambassador community immediately after they have completed their purchase by embedding your invitation link directly into your checkout success page. This way, you will know they are already product owners and create content immediately for you 🎉
Order Confirmation Email - Embed your invitation link in your customer order confirmation email to catch their attention while they’re actively engaged with your brand. This way, you will know they are already product owners 🎉
Customer Support / Direct Message - Give your invitation link to your support team to share with new potential ambassadors, utilising this resource as a recruitment platform.
Physical Forms of Activation - Print your QR code on your business cards, promotional flyers, purchase receipts and marketing material.
In-store / Events / In-person - Using in-person events is a fantastic way to activate people to your community, such as launch events, trade shows etc.
The important thing to remember with activation is that the sky is the limit. When you are creating any new form of marketing collateral, always ask yourself, 'can we use this to grow our community?'