By using personalised and well-timed emails, you can invite your audience to join your ambassador program, creating a community of loyal advocates who are already familiar with your brand.
Whether you’re sending out a newsletter blast or following up post-purchase, email recruitment offers direct communication that can significantly boost sign-ups for your program. Here’s how to use email recruitment methods to grow your brand ambassador community.
1. Create a Dedicated Email Campaign
One of the most straightforward ways to promote your brand ambassador program is by creating a dedicated email campaign. This campaign should highlight the benefits of becoming an ambassador, explain how the program works, and include a clear call to action (CTA) that directs recipients to your sign-up page.
Make sure your email is visually appealing and concise, with a focus on the perks of joining the program. You can also use testimonials or success stories from current ambassadors to add social proof and motivate readers to join.
Tip: Segment your email list to target customers who are highly engaged with your brand, such as frequent buyers or those who have left positive reviews. These customers are more likely to convert into top-performing brand advocates.
Not sure where to start? Use this email recruitment template as a starting point for your email campaign.
2. Include a CTA in Post-Purchase Emails
Post-purchase emails are an excellent opportunity to invite your customers to become brand ambassadors. After making a purchase, customers are already invested in your brand and own your product which makes them prime candidates to join your ambassador community.
You can include a small section in your order confirmation that highlights your ambassador program. Keep the message brief, but make it enticing by emphasising the benefits of becoming an ambassador, such as earning rewards for sharing their experience with your product.
Tip: Add a CTA button that links directly to the dedicated landing page on your website for easy access.
Example: "Thank you for your purchase! Want to earn rewards by sharing your love for [brand]? Join our ambassador program today!"
3. Promote Your Program in Regular Newsletters
Regular newsletters offer another opportunity to promote your ambassador program to your subscribers. Whether you send out weekly, bi-weekly, or monthly newsletters, you can dedicate a section of your email to introduce the ambassador program and encourage sign-ups.
Make sure to highlight the benefits of joining, such as exclusive discounts, free products, or commission on referrals. You can also spotlight current ambassadors in your newsletter to showcase the value of being part of your community.
Tip: Place the CTA in the middle of your newsletter to ensure it doesn’t get overlooked by readers.
4. Run an Email Re-Engagement Campaign
If you have customers or subscribers who haven’t engaged with your brand recently, an email re-engagement campaign can be an effective way to bring them back and invite them to join your ambassador program. This campaign should focus on rekindling their interest in your products while introducing them to the ambassador program as a way to stay connected with your brand.
You can offer incentives such as a discount or bonus rewards for signing up as an ambassador. Use personalised messaging to make the offer feel special and relevant to their past behaviour.
Tip: Segment inactive customers from your general email list and craft personalised re-engagement emails that highlight the value of joining the ambassador program.
Example: "We miss you! Come back and join our ambassador program for exclusive perks and rewards. Click here to sign up and start earning today."
5. Use Automated Email Sequences
Automated email sequences allow you to promote your ambassador program on autopilot. You can set up a series of emails that are triggered by specific actions, such as signing up for your newsletter, making a purchase, or browsing certain products on your website.
For example, if a customer has made multiple purchases or leaves a 5-star review, you can trigger an automated email inviting them to join your ambassador program. By using automation, you can target the right audience at the right time, increasing the chances of converting them into ambassadors.
Tip: Use personalisation tokens to address recipients by name and include product recommendations or offers based on their browsing or purchase history.
Example: "Hi [Customer Name], we noticed you love [product category]! Join our ambassador program and start earning rewards by sharing your experience with your followers."
Key Takeaways:
Dedicated email campaigns: Craft emails specifically promoting your ambassador program with a clear CTA.
Post-purchase emails: Include a CTA inviting customers to join your ambassador program after they’ve made a purchase.
Regular newsletters: Promote your program in every newsletter to ensure consistent visibility.
Re-engagement campaigns: Bring inactive customers back into your community by inviting them to join your program.
Automated sequences: Use automation to target customers at key moments, encouraging them to join your ambassador program.
By using these email recruitment methods, you can grow your brand ambassador program and build a community of engaged, loyal advocates. These methods should be used in addition to social media recruitment and physical recruitment strategies.
Email recruitment provides a direct and personal way to connect with your audience, making it an ideal strategy for increasing sign-ups and driving long-term engagement.