What Is Featured Offer Percentage?
Featured Offer Percentage (formerly known as Buy Box Percentage) is the percentage of page views where your offer was displayed as the Featured Offer on Amazon product detail pages.
A higher Featured Offer Percentage means your offer was shown to more customers as the default purchase option, increasing your chances of making sales. A lower percentage indicates that Amazon is frequently selecting competing sellers instead.
Amazon determines Featured Offer placement based on factors such as price, fulfillment method, seller performance, inventory availability, shipping speed, and customer experience.
Why It Matters
Measures how often you win the Featured Offer.
Helps evaluate pricing and competitiveness.
Can identify performance issues affecting visibility.
Directly impacts sales potential.
Tips to Improve Featured Offer Percentage
Use competitive pricing.
Maintain strong seller metrics.
Keep inventory in stock.
Use FBA when possible.
Offer fast and reliable shipping.