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Upsells

Boost revenue with upsells like package protection, magnetic hardware, and expedited shipping to enhance customer experience and profits

Ashley avatar
Written by Ashley
Updated over 3 months ago

Overview

In today’s competitive market, maximizing revenue opportunities is essential for success. My Easy Monogram offers various upsell options designed not only to enhance customer experience but also to significantly boost profitability for sellers. From package protection plans that offer peace of mind to customers, to magnetic hanging hardware for easy display solutions, and expedited processing/shipping for faster delivery, these upsell products provide sellers with a valuable opportunity to increase revenue, elevate Average Order Value (AOV), and improve margins while meeting customer needs.

By strategically incorporating these offerings, merchants can increase sales, build stronger customer relationships, and drive sustainable growth—all while improving customer satisfaction.

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Adding and Offering My Easy Monogram Upsell Products

To enhance your customers' experience and increase your order value, My Easy Monogram (MEM) offers several useful upsell products. These can be easily added to your Shopify store and promoted as part of the shopping journey. The upsell products available are:

  • Magnetic Hanging Hardware

  • Package Protection

  • Package Protection Plus

  • Expedited Processing & Shipping

Follow these steps to import and offer these upsell products in your store:

Step 1: Importing Upsell Products to Your Shopify Store

  1. Log in to the MEM App: Start by logging in to your My Easy Monogram app in Shopify.

  2. Locate Upsell Products: In the MEM app dashboard, navigate to the Products section, where you'll find the list of available upsell products.

  3. Select Products: Click on each upsell product you want to add (e.g., Magnetic Hanging Hardware, Package Protection, etc.) and review the product details.

  4. Import Product: Select Import to Store for each product. This will add the upsell product to your Shopify store’s inventory, making it available to offer to your customers.

Step 2: Setting Up Upsells on Product Pages

Once the upsell products are imported, you can promote them directly on product pages or at checkout.

Using Shopify’s Built-In Functionality

  1. Product Recommendations: Navigate to Online Store > Themes in Shopify, then click Customize for your theme. Many themes offer a Related Products section, where you can add the upsell products to be recommended alongside the main product.

  2. Manual Additions: On individual product pages, you can add sections or blocks that introduce these upsell products as add-ons.

Using Shopify Apps for Advanced Upsells

If you want more advanced upsell options, such as pop-ups, auto-add-to-cart functionality, or bundles, consider using the following Shopify apps:

  • EG Auto Add to Cart: Automatically adds upsell items, like Package Protection or Expedited Shipping, directly to the cart with the main product. This is a great way to ensure customers don’t miss out on valuable add-ons.

  • Bold Upsell: Allows you to offer targeted upsell suggestions during checkout.

  • Honeycomb Upsell Funnels: Helps you create custom upsell funnels to present customers with relevant add-ons.

  • Frequently Bought Together: Automatically shows related upsell products.

  1. Install Your Preferred App: Visit the Shopify App Store, select and install an upsell app that suits your store’s needs.

  2. Configure Upsell Offers: Set up the app to display MEM upsell products, like Magnetic Hanging Hardware or Expedited Processing, in the shopping cart, automatically add certain items with the main product, or use pop-ups during checkout.

Step 3: Customizing Upsell Product Descriptions

Each MEM upsell product comes with a default description. You can customize these descriptions to better fit your brand and to clearly communicate the benefits of each upsell to your customers.

  1. Go to Shopify Admin > Products: Find the imported upsell products.

  2. Edit Product Descriptions: Adjust the descriptions to explain each product’s value, such as emphasizing the convenience of Magnetic Hanging Hardware or the added security with Package Protection options.

Step 4: Testing Your Upsells

Before going live, make sure to test your upsell settings:

  1. Preview Your Store: Go through the shopping experience as a customer would, checking to ensure that the upsell products appear where you want them to.

  2. Test Add-Ons in Cart and Checkout: Add a main product to your cart, and confirm that the upsell options are clearly visible and easy to add.

Tips for Promoting Upsell Products

  • Highlight Convenience: Emphasize how Magnetic Hanging Hardware simplifies setup.

  • Reassure with Protection Options: Package Protection offers peace of mind for customers, reducing the risk of potential delivery issues.

  • Encourage Faster Shipping: Expedited Processing & Shipping is ideal for last-minute gift shoppers, especially during peak seasons.

By following these steps, you can effectively set up and offer MEM upsell products in your store, giving customers added value while increasing your store’s revenue.


Package Protection

Our Package Protection Plan is an essential addition to your product offerings, covering items lost or damaged during transit. This plan not only boosts customer satisfaction and builds trust but also provides sellers with an excellent opportunity to increase AOV and profitability.

Package Protection Plan

Includes:

  • Coverage for products lost or damaged in transit.

Terms and Conditions:

  • Claims must be filed within 72 hours of delivery.

  • Includes one replacement or repair per item.


Package Protection Plan 'Plus'

Includes:

  • Coverage for products lost or damaged in transit.

  • Additional coverage for powder coat defects or rust damage.

Terms and Conditions:

  • One replacement or repair per item.

  • Items lost or stolen 72 hours after delivery are not covered.

These protection plans offer exceptional value to your customers by ensuring that their purchases are safeguarded, while also allowing you to increase revenue through additional service offerings. By offering both basic and premium protection plans, you can cater to a wider range of customer needs, improving both satisfaction and trust in your business.

Customer Support:

If you received a damaged or incomplete sign, contact the My Easy Monogram support team and provide clear photo(s) of the defected product. We will assess the situation and provide a solution, such as a replacement or a different design if the issue is due to the design itself.


Magnetic Hanging Hardware

Magnetic Hanging Hardware is another excellent upsell that streamlines the installation process and enhances the presentation of metal signs. Designed for simplicity, these magnets allow customers to mount signs without visible hardware, preserving a sleek and clean appearance.

Product Details:

  • Includes 2 round magnets and 2 screws.

  • Magnet dimensions: 0.75" diameter, 0.25" thick; screws are 1.5" long.

  • Suitable for signs up to 18". For larger, more solid signs (24" or more), we recommend using 2 packets.

Benefits for Sellers:
Offering magnetic hanging hardware not only improves the customer experience but also provides a low-cost upsell that can significantly increase AOV. This simple, practical solution enhances the value of each transaction, giving you more opportunities to drive profits while meeting customer needs.


Expedited Processing & Shipping

Provide unparalleled convenience with our Expedited Processing & Shipping option. This premium service ensures priority handling of orders and rapid shipping via FedEx 2-day delivery, giving customers peace of mind with faster service.

Service Features:

  • Priority Handling: Orders are processed immediately.

  • Fast Shipping: FedEx 2-day delivery guarantees quick arrival.

  • Nationwide Coverage: Available across all 50 states.

Benefits for Sellers:
Offering expedited processing and shipping allows sellers to capitalize on customers who are willing to pay more for speed and convenience. This premium service can dramatically increase AOV while ensuring that customers receive their orders quickly, enhancing their overall satisfaction and likelihood of repeat purchases.


Upsell App

For effective post-purchase upsells, we recommend using an app like EG Auto Add to Cart, available on the Shopify App Store. This tool can help you automate the process of suggesting relevant upsells, ensuring that you maximize the potential revenue from every order.

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