Simply put, a group is a set of several of your experiences gathered on the same landing page.
Creating groupings is interesting when some experiences have a common pattern that you want to highlight to the customer. For example, they all take place in the context of a music festival. In that case you can create a grouping so that when your travellers go to buy they will find a link to the festival, when they click on it they will see a general explanation of the event, with a video, images and other promotional material that you want to show; your experiences will appear on that page well accompanied by all of the above.
Groupings are useful if you have a large volume of experiences that you want to classify and sort into groups to help your potential customers make decisions.
Let's look at an example:
Our client skiandnight.com has several groupings on its website (Andorra, Formigal, WSF, Afterwork in the Snow and Alpes franceses).
If we enter one of them (in this case Andorra) we can see the experiences available within that group and all the information that skiandnight.com has decided to offer about the destination Andorra:
We hope this article has been of interest to you and that you get the most out of the groups functionality in the future.