MyPlace, Inc. (âCompanyâ, âWeâ or âUsâ) maintains the website http://mypace.co (âWebsiteâ), our mobile application (the âAppâ), and other related mobile websites, services, and tools (collectively, our âSiteâ). We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use the Site. You can find out more about these technologies and how to control them in the information below. This policy forms part of our Privacy Policy (http://beta.myplace.co/privacy). All capitalized terms used and not defined herein shall have the meaning as provided in our Terms or Services located at http://beta.myplace.co/terms or our Privacy Policy, both of which are incorporated herein.
1. COOKIES AND OTHER TRACKING TECHNOLOGIES AND HOW WE USE THEM
Like many companies, we use cookies and other tracking technologies on our Site (referred to together from this point forward as âcookiesâ, unless otherwise stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and e-tags/cache browsers as defined below. [hyperlink to definitions section]
We may use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of our Site, for when you later return to the Site.
We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled by us to provide services on the Site. Third-party cookies are controlled by third parties, mostly for the purpose of advertising and analytics.
In particular, our Site uses the following categories of cookies:
· Strictly Necessary Cookies: These are cookies which are needed to provide services and features you have specifically requested. We may use cookies and tracking technologies required to prevent fraudulent activity, improve security (both not applicable under German law), for system administration and/or allow you to make use of shoppingâcart functionality. We are not required to obtain your consent to cookies that are strictly necessary.
· Analytics and PerformanceâRelated Cookies: We may use cookies to assess the performance of our Site, including as part of our analytic practices to improve the content offered through the Site. These cookies may be used to prevent fraudulent activity and improve security.
· FunctionalityâRelated Cookies: We may use cookies to tell us, for example, whether you have visited the Site before or if you are a new visitor and to help us identify the features in which you may have the greatest interest.
By using our Site, you consent to the use of cookies and tracking technologies and the corresponding processing of information. You can withdraw your consent at any time by deleting placed cookies and disabling cookies in your browser. For further information about our use of cookies and tracking technologies and your opt-out choices, see Your Cookie Choices and How to Opt-Out [hyperlink to Section 2 below titled âYour Cookie Choices And How to Opt-Outâ]. See here [hyperlink to the Section 4 below titled âCookies and Tracking Technologies Used on Our Siteâ] for details of each type of cookie used on our Site.
2. YOUR COOKIE CHOICES AND HOW TO OPT-OUT
You have the choice whether to accept the use of cookies and we have explained how you can exercise your rights below.
Most browsers are initially set up to accept HTTP Cookies. The âhelpâ feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser please consult the browserâs website (often in the Help section).
Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all our Site features and some parts of the Site may not function properly. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.
3. USE OF COOKIES AND TRACKING TECHNOLOGIES BY OUR ADVERTISING PARTNERS
The advertising networks and/or content providers that deliver ads on our Site may use cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.
Some of these companies may combine information they collect from our Site with other information they have independently collected relating to your web browserâs activities across their network of websites. These companies collect and use this information under their own privacy policies. These companies, their privacy policies and the opt-outs they offer can be found in the table below in Section 4.
You may also opt-out of additional third-party advertising networks by going to the Network Advertising Initiativeâs Website at http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
We are not responsible for the effectiveness of any such opt-out options. California residents may be entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Website operation purposes).
4.COOKIES AND TRACKING TECHNOLOGIES USED ON OUR SITE
The following table sets out details of the individual cookies we use and the purposes for which we use them:
We provide the chart below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third parties that collect information from you on our Site have given us notice that you may obtain information on their policies and practices, and in some instances opt out of certain of their activities, as follows.
Party
Google Analytics
Google acts as our data processor on our behalf.
Service
Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on
Cookie name:
__utma __utmb __utmc __utmz
Use of Tracking Technologies
Yes
For More Information
Information generated to better understand how to improve the Site.
Identifies user when they return to specific websites store.
Your IP-address anonymized by removing the last octet of the IP address prior to its storage.
Privacy Choices
See information links in prior column. To opt- out install the plug-in: http://tools.google.com/dlpage/gaoptout?hl=en.
If Google does not provide any plug-in for your browser, click here <link to opt-out cookie>. A no-tracking cookie is then set.
Further information under http://www.google.com/intl/en/privacypolicy.html
Squarespace
Analytics
Yes
5. DEFINITIONS
Cookies
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as âbrowser cookiesâ), and HTML5.
Web Beacons
Small graphic images or other web programming code called web beacons (also known as â1Ă1 GIFsâ or âclear GIFsâ) may be included in our Siteâs pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or email can act as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a userâs computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
Unique Device Tokens
For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).
Deterministic Finger-printing technologies
If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be âdeterminedâ who the user is for purposes of targeted advertising.
Probabilistic Finger-printing
Probabilistic tracking depends upon collecting nonpersonal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic fingerprinting. Note also that in the EU IP Addresses are personal information.
Device Graph
Device graphs can be created by combining nonpersonal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.
Unique Identifier Header (UIDH)
Unique Identifier Header (UIDH) in the address information that accompanies Internet (http) requests transmitted over an ISPâs wireless network. For example, when a customer types on his or her phone the web address of a retailer, that request travels over the network and is delivered to the retailer's website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.
It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals' web browsing activity out to advertisers or others.
6. CONTACT US
We have appointed a data protection officer who is responsible for overseeing questions in relation to this privacy policy. To ask questions or comment about this privacy policy and our privacy practices, contact us in any of the ways set forth below:
Address:
51 West 8th St. #10
New York, NY 10011
Email: admin@myplace.co
Phone: (831) 298-0050