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Yahoo and Google's Sender Requirements 2024
Understanding Yahoo and Google's New Email Sender Requirements for 2024
Understanding Yahoo and Google's New Email Sender Requirements for 2024
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Written by NamasteLight
Updated over a week ago

NOTE: This article is written for NEW NamasteLight users only. If you are using NamasteLight CLASSIC, please refer to THIS ARTICLE.

Heading into February 2024, it's important to be aware of the significant changes in domain authentication that will be enforced by Google and Yahoo. To ensure your emails continue to reach their intended recipients without any deliverability issues, it's crucial to set up authentication for your sender address domains before these new privacy protections come into effect.

Understanding DomainKeys Identified Mail (DKIM)

DKIM is an email authentication that verifies the legitimacy of an email's sender address. It's a way to ensure that the email is not being spoofed by a third party. Emails signed with DKIM are generally regarded as more trustworthy by inboxes, which can reduce bounces and improve deliverability. DKIM adds a digital signature to your emails. This signature verifies that the email genuinely came from you.


IMPORTANT: Domain Authentication

Each NamasteLight account can only have one authenticated domain at a time. You cannot authenticate more than one domain per account.

Avoid using free email domains like @gmail.com for sending your emails. For enhanced credibility and effectiveness, we strongly advise transitioning to a dedicated business domain email address. Using a free domain as your sender email can significantly undermine the professionalism and authenticity of your communications.


SETTING UP DKIM

To set up DKIM, you'll need to create DNS records for your domain. This includes three CNAME records and one TXT record.

Step One: Default Sender Email

Ensure your default sender email matches the domain you're planning to authenticate. Update it in the 'Sender info' tab if necessary.

Step Two: CNAME Records

Refer to the DKIM Records table below for the required syntax. Note that the syntax may vary slightly depending on your DNS provider.

DKIM RECORDS

Type

Host Name

Value

CNAME

e2ma-k1._domainkey

e2ma-k1.dkim.e2ma.net.

CNAME

e2ma-k2._domainkey

e2ma-k2.dkim.e2ma.net.

CNAME

e2ma-k3._domainkey

e2ma-k3.dkim.e2ma.net.

TXT

@

e2ma-verification=xxxx

Replace 'xxxx' with your account’s validation hash.

Finding Your Validation Hash

Each NamasteLight account has a unique validation hash. Access this by navigating to 'Account settings' and clicking on the 'Deliverability' tab.

Step Three: TXT Record

Create a TXT record with the host name often being '@', and the value as 'e2ma-verification=xxxx'.

Step Four: Final Validation

Complete the process by typing your domain in the DKIM domain box in your account settings. Click 'Save' to finalize.

SPF AND DMARC RECORDS

Beyond DKIM, it is equally critical to establish SPF (Sender Policy Framework) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) records. These additional layers of email authentication play a vital role in ensuring the security and reliability of your email communications.

SPF Record

SPF records tell the email world which mail servers are allowed to send emails from your domain.

Type

Host Name

Value

TXT

@

v=spf1 include:e2ma.net -all (see note below about having multiple SPF records)

Important Note: If you have an existing SPF record in your DNS, see this article to merge multiple SPF records together. A domain must not have multiple SPF records as both will be declined by the recipient server, making the authentication impossible. As a result, your emails might end up going to your recipient's spam boxes.

DMARC Record

Instructs email providers like Yahoo and Google on what to do if an email doesn't pass SPF or DKIM checks. It also sends reports about email delivery issues.

Type

Host Name

Value

TXT

_dmarc

v=DMARC1; p=none; rua=mailto:[your email goes here]

Summary of Steps to Set Up Your NamasteLight DNS Records

  1. Access DNS Settings: Log into your domain's control panel. Look for the DNS settings or DNS management page.

  2. Add DKIM Records: Use the DKIM records table above as a reference.

  3. Add SPF Record: Use the SPF record from the table above as a guide.

  4. Add DMARC Record: Copy the DMARC record from the table above. Change the email in the 'rua' part to your email. This is where you’ll receive reports.

  5. Save Changes: After adding these records, save your changes. It might take a few hours for these changes to take effect.

By following these steps, you'll align with the new requirements of Google and Yahoo, ensuring your emails are delivered securely and efficiently. Remember, each step is important for maintaining the integrity and deliverability of your emails.

If you have questions or encounter any difficulties, please don't hesitate to reach out to our team at support@namastelight.com

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