A well-structured menu is the cornerstone of a great user experience in any e-commerce app. It guides users to collections and products while reflecting your brand's identity. By applying best practices, you can create a menu that enhances navigation, engages customers and drives conversions effortlessly.
Define a Clear Structure: Plan your menu layout by organizing categories and items in a logical hierarchy.
Prioritize key sections and limit top-level menu items to avoid clutter.
Use Simple and Descriptive Labels: Choose straightforward, easy-to-understand names for menu items.
This will help users quickly find what they are looking for without confusion.
Place Important Items at the Top: Position frequently accessed or high-value sections, like promotions or featured collections, at the top of the menu for maximum visibility.
Customers want to find what they are looking for easily and they wont navigate for a lot of time between collections. Make them believe that they want what they're looking and make sure to know your customers and their needs.
Incorporate Visual Elements: Use images, banners or tags to make your menu more visually engaging while helping users identify sections more easily.
You can use colors, like red for promotions, to give easy perceptions to your customers.
Ensure Consistent Branding: Match your menu design with your overall app aesthetic by using your brand’s colors and style elements to create a cohesive experience.
You can easily customize your menu, even if you are such a creative brand, with our multiple components.
Highlight Promotions Strategically: Promote deals and best-selling products within the menu to drive engagement, but avoid overcrowding the space with too many promotional items.
Too many promotional items will create lack of attention to the important ones and will make your customers ignore the ones that they would want, creating a lack of trust between customers and the brand.
Use Dynamic Content for Seasonal or Thematic Menus: Update your menu with seasonal collections or event-driven themes to keep content fresh and relevant to current trends.
Different menus between seasons or with themes will make your brand updated and with more engagement.
If you have any doubt regarding how you can improve your menu, please check our guide about our Menu Components.