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Best practices - Designing your Product Detail Page

Customize PDPs with specific layouts, branding blocks, product videos and much more to enhance user experience and drive engagement.

Nuno Batista avatar
Written by Nuno Batista
Updated today

Specific PDP for Collections and Products

Create different PDP for specific products and collections customizing the experience for your customers and giving additional info related to the product or set of products.

This will help your app to be more diverse and helping spreed information about your products with more details, diminuishing extra informational needs or doughts.

Branding is Everything

With the "Image Banner" or "Video Banner" blocks, you can incorporate branding directly into the PDP. Using a branded image, you highligh your current sale, newest collection or promoting social media accounts, your options are endless!

These media blocks can be a static image or linked to a collection or webpage to streamline the navigation for your end-users to complete the call-to-action (CTA) listed within your banner.

Product Video

Highlight your products with dynamic video content using the "Video Banner" or our newest feature "Product Stories". Incorporating this block will display your brand’s Shopify product videos, using metafields.

Incorporate the Last Seen Block

Using the ‘Last Seen Block’ you're able to create a user-specific experience. This block allows users to see the last twelve products they have viewed and will automatically update as they navigate through different products and collections.

Utilize the Extra Info Block

With the ‘Extra Info Block’ you are able to display additional details for your product or brand. Customize the title and content of this block by linking it out to a webpage. Use this block to highlight your size guide, shipping, and return policy, FAQs, and more! Incorporating this custom block into your PDP is important to communicate your brands' information and can be a final push for converting customers by making answers to their questions easily accessible.

Allow Customers to Share from the Product Page

Give your customers the ability to be your brand advocates and easily share their favorite products from the PDP with the ‘Share Block’.

When a user taps on this from the product page it will open the share in iOS or Android share sheets.

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