What is a Notification?
A notification is an alert that pops up on your mobile device, similar to an SMS. They are a great way to increase customer engagement as it’s a direct path of communication with your customers.
How do Notifications Work?
With your Napps mobile app, you can send notifications in real time at any time. The user simply has to opt-in to notifications and they will begin to receive alerts even when they are not in the app.
You can find more information on how to customize your push opt-in message in this article!
When a user taps on a notification, they will be taken directly to your app’s home page or a specific page in your app. Deep links allow for a variety of notification use cases such as flash sales, new collection announcements, and abandoned cart recovery. They can be sent across all devices including iOS and Android.
Notification Types
Product Push: This type of notification is used to highlight a specific product. It includes a thumbnail of the product.
When clicked, it redirects the customer to the product page. This is a great way to increase conversions.
Collection Push: This type of notification is used to promote a new collection launch or sale.
It redirects the customer to the collection listing when clicked.
Home Push: This type of notification is simple and effective. When clicked, it redirects to your home page, great to remeber your client of your app after some time of not entering.
A best practice is to highlight the value of the push notification at the top of the message and keep the message under 175 characters for easy comprehension.