Creating exclusive videos for your mobile app is a powerful way to showcase your products, engage your audience, and build a stronger connection with your brand. However, to make your videos truly effective, they need to be well-planned, visually appealing, and tailored to your viewers’ needs.
Whether you’re highlighting a product’s unique features or demonstrating its best use cases, paying attention to both content and presentation is key.
Here are some tips about what you should do when creating an exclusive video:
Plan - you should define which goals you intend to fulfill and align them with the key points that you want to talk in each video;
Technical information - keep your speech simple and understandable
Quantity of information - don’t overload the user with information, keep one or two key points per video
Highlight the product - you should focus on it unique details, to make it stand out and show use cases, to demonstrate different ways to use it effectively;
Visual quality - use a good light to avoid shadows or color distortion and show close-ups of your product;
Optimize for mobile viewing - tailer the aspect ratio for mobile-friendly viewing (1:2)
Brand the videos - have a consistent style in all your videos, using similar colors and scenarios, that doesn’t distract from the product
Production - film from different angles to have more perspectives and to keep the visuals engaging
Since we are talking about exclusive content, we have other feature that is named Exclusive Access. Learn why are they so important and their characteristics!