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Overview - Home Page

Design an engaging, branded home page that turns first impressions into lasting connections and conversions

Nuno Batista avatar
Written by Nuno Batista
Updated this week

The home page is the heart of your mobile app, the first thing your customers see when they open it and the main space where you introduce your brand, showcase key products or collections, and drive user action. A thoughtfully designed home page not only reflects your identity but also sets the tone for the shopping experience.

In a competitive mobile landscape, a visually appealing and strategically planned home page can be the difference between a casual visit and a loyal customer. It’s your opportunity to engage users from the very first moment, offering a curated experience that feels familiar, relevant and easy to navigate. When done right, your home page becomes a powerful driver of product discovery, engagement, and sales.

What Is the NAPPS Home Page?

The NAPPS Home Page is a fully customizable, no-code space designed to help you showcase your brand’s personality and priorities. Built using flexible blocks, the home page allows you to arrange and highlight content in a way that makes sense for your business, whether you're promoting best-sellers, launching a new collection, or running a seasonal campaign.

With NAPPS, you have complete control over the layout and content of your home screen. Choose from a variety of block types, such as product carousels, banners, text sections, images, buttons, and more. Each block can be styled and ordered to match your brand’s aesthetic and sales strategy, making it easy to create a dynamic and personalized experience for your users.

Whether you want to spotlight a product launch, drive traffic to your top collections, or build a story around your brand values, the NAPPS Home Page Builder gives you the tools to do it, all with an intuitive drag-and-drop editor. You can update your content any time to reflect your latest campaigns or merchandising goals, keeping your app fresh and relevant for every visit.

Your app’s home page isn’t just a landing screen, it’s a marketing space, a sales tool, and a brand statement. With NAPPS, you can turn it into a high-performing centerpiece that boosts retention, increases conversions, and keeps your customers coming back.

You can do live changes or you can prepare your home page before put it live. Go to our Manage your Home Screens document to understand how it works.

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