Automated Notifications
Automated notifications are messages that are sent automatically based on predefined triggers, without requiring manual action each time. They help businesses communicate with customers at the right moment and encourage customers to take specific actions.
In our solution, automated notifications are available for several customer journeys, including:
Abandoned Cart
Reduce cart abandonment rates by automatically reminding customers to complete their purchase when they leave items in their cart.
You can customize each notification by editing:
Headline — the main title displayed to customers.
Message — the content of the notification.
You can also set a notification delay to control when the reminder is sent after a customer abandons their cart.
Be aware that any notifications scheduled to be sent overnight will be delayed.
To personalize your notifications, add variables to the message body by typing “/”.
Order Status Notifications
Keep customers updated throughout their order journey with automated notifications triggered by changes in order status.
Notifications can be configured for different order stages, including:
Paid
Fulfilled
In Transit
Delivered
Ready for Pickup
Attempted Delivery
Canceled
For each status, you can customize the Headline and Message.
This allows you to provide customers with timely updates and a consistent communication experience throughout the fulfillment process.
These notifications reduce customer uncertainty and improve the post-purchase experience, especially for users who prefer mobile-first interactions.
Automated Notifications about Order Status are "Always Active".
Product Back in Stock
Notify customers when a previously unavailable product becomes available again.
This notification helps you convert missed opportunities and can drive immediate traffic to high-demand items.
If another notification has been sent from a back in stock product in the past hour, this new notification won't be sent to the customer who already received the previous one.
Product Discount
Automatically inform customers about product discounts and promotions. This is a powerful tool for promoting sales campaigns and moving stock quickly.
Customize the message to create urgency, such as “Limited time only” or “Sale ending soon”.
Pro Tip: Make It Personal
Personalized messages perform better. Use dynamic content and tailor messages to user behavior wherever possible.
For example:
“Still thinking about those sneakers? They're waiting in your cart!”
“Your order #1234 is now out for delivery – get ready!”
By automating key touchpoints in the user journey, you keep your brand top-of-mind, reduce friction, and create timely interactions that feel personal and relevant, all without lifting a finger.
Let NAPPS help you turn automated notifications into one of your most effective marketing tools by reading our best pratices article.