The content editor is where you go to write your next post, a draft or write a post you'll want to recommend to others in your team. Choose between a text, image, video, document or poll post – and see how the post will look like in the real time preview.
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Choose between a text, image, video, document or poll post from the menu:
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Text posts are just what it sounds like, posts where the text is the main content.
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Image posts is a photo, screenshot, infographic, or other static visual accompanied by text – done right you can attract the readers with the image. You can do both single-image and multiple-image posts. Multi-image posts might also increase engagement due to clicking and interacting with the photos. We recommend using three or more due to cropping.

Video post is also what it sounds like, a video with additional text. Bonus tips: some might see the video without sound, so text it. Remember to also write an accompanying text.

A document post can be the very popular carousel post. Upload and share PowerPoint presentations, Microsoft Word documents, or PDFs your audience can interact with by swiping through the pages.

If you want to get another type of engagement, where you’re asking for your readers opinion Poll posts are for you. Write questions and multiple choice answers and get to know your audience.

Once you've chosen you're preferred type of post it's time to write your text. Sometimes you would like to highlight or format some of the text, then these are your options:
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B is for bold, and can be used to highlight something. I is for italic and can be used for quotes for an example.
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The dot lines and the number lines are for making formatted lists. Either with dots or numbers.

With the help of AI prompt specialists, LinkedIn experts and copywriters we have developed some easy to use AI features to help you write and improve your text content for LinkedIn.

There are two approaches to this:

1) Highlight the specific text you want to change: Then choose if you want to Optimize for hook, Optimize for engagement or Fix grammar.

2) Click the magic wand button to change the whole text: Then choose if you want to make it LinkedIn format, Repurpose the post, Optimize hook, Optimize for engagement or Fix grammar.

Using both these approaches will give you a couple of possible ways to change your text. If you want to directly insert the text, click the "Insert text" button. If you want to get new examples, click the "Generate a new version" button.

But don't be too afraid, if you did a mistake and replaced all your text, hit the undo/redo button.

The Preview feature is a nifty thing. It makes it possible to how your post will look like on LinkedIn, on phone, tablet or desktop view — or light/dark mode. You can also see where the "see more" button/break will be based on the length of your hook and post type.

Character count comes in handy to know if you're within the optimal LinkedIn post length, while the readability score gives you a sense of how easy it is to read your post.

It uses the Flesch-Kincaid Grade Level, which tells you the US grade level required to comprehend your text, which rates the text from 0 (very hard) to 100 (very easy). Pro tip: make it easy to read 😉
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The Publish feature has different possibilities, let's walk through them together.
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By pressing Publish you can publish straight away. On the other hand, if you click the dropdown menu you get multiple options.

Choose Schedule to choose a specific time and date in the future to publish. Publish now has the same feature as Publish, use it to publish straight away.

Ask for feedback is the best choice to empower the team, by including and collaborating with your team members. Receive comments or suggestions how to improve your post. You can choose all of your team members or specific team members to collaborate with. You'll find the post in Collaborate, ready for collaboration.

Choose Recommend post to recommend someone else in your team to publish the post. Pretty useful for distributing important information, ghost and/or cowriting.

The Publish feature is a bit different if you have the review flow enabled. Then all posts are sent to Collaborate to be approved before getting the option to publish or schedule the post.