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Aggregated analytics per post

How to find and use the detailed analytics per post on Narify

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Written by Martijn
Updated over 2 weeks ago

Navigate to https://app.narify.com/analytics or select the analytics tab on the left side of the Narify Sidebar.

Aggregated analytics of individual posts


Under the analytics tab you will see your aggregated analytics per post based on your LinkedIn activity.

We use LinkedIns official API for aggregated member post analytics which is a best effort estimate.

LinkedIn has confirmed that followers and impressions are accurate, while engagement is based on the analytics on LinkedIn under "Top performing posts" the last 365 days.

We are continuously monitoring changes in the API to provide more accurate analytics in the future - like we do for business pages.

On the top right of the interface, you will find an option that allows you to select the specific data range (timeframe) you want to analyze. This feature gives you the flexibility to choose from various time periods to find the analytics of the post you want to analyze.

PS: You can dive deeper into the analytics of each post you have shared on LinkedIn to gain valuable insights.

Whether you use Narify to schedule and publish your posts or you natively post directly on LinkedIn, all the relevant information and aggregated data can be seen in Narify analytics.

This allows you to track performance, engagement, reach and more providing you with a detailed understanding of how your content is performing and what strategies you might need to adjust for better results.

Total aggregated analytics explained


Followers

The followers frame shows you the exact number of followers at this very moment.

On LinkedIn, followers are users who have chosen to follow your profile and or are your connections. They might see your posts, and activity in their feed and will get notified if you send out a LinkedIn newsletter.

Impressions

On LinkedIn, "impressions" refer to the number of times your content, such as posts or updates, is displayed to other users. The impression frame shows you the total amount of impressions in the given timeframe. This allows you to understand the overall reach and visibility of your content during that period.

Reactions

On LinkedIn, reactions are a way for users to express their feelings or opinions about a post. These reactions include options such as "Like," "Celebrate," "Love," "Insightful," and "Curious," each represented by a different icon. The reactions frame shows you the total amount of reactions in the given data range.

Comments

On LinkedIn, the comments frame indicates the total number of comments your posts have received within a specified timeframe. The comments frame shows you the total amount of comments in the given data range. ​

Engagement rate

On LinkedIn, the engagement rate refers to the level of interaction your posts receive from your audience. This includes likes, comments, shares, and other forms of engagement.

Information: The engagement rate is typically calculated as the total engagements divided by the total number of impressions (times your post was seen).

A higher engagement rate indicates that your content is resonating well with your audience.

Posts

In the context of LinkedIn, the "Posts" frame shows the total number of posts you have created. This does not include reposts of other profiles or company pages. The Posts frame shows you the total amount of posts you posted in the given data range.

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Shares

On LinkedIn, "shares" refer to the act of reposting someone else's content to your own network. When you share a post, it becomes visible to your connections and followers, thereby increasing the post's visibility and reach. Sharing is a way to endorse content you find valuable or interesting, and it can help the original post gain more engagement and recognition.

The Shares frame shows you the total amount of shared posts you reposted in the given data range. ​

Explanation of symbols of individual posts


Below you'll find detailed descriptions of each symbol available in the Post Analytics section.

Displays the profile image and name of the post creator.

Displays the type of post, such as text, image, or video, to help categorize your content.

Shows a short snippet of the post's text content for quick reference.

Displays topic tags that are associated with the post in Narify.

Indicates the total number of times your post was viewed.

Shows the total number of reactions (likes, loves, etc.) your post got.

Displays the total number of comments your post got.

Indicates the total number of times your post was reshared by others.

Calculates the percentage of people who interacted with your post versus the total number of impressions.

Shows the date when the post was published.

Allows you to view the full post as it appeared to your audience.

You can reuse your post using the "reuse" option. Narify will copy the text of your post in to the editor. Be aware that the included media might need to be uploaded separately.

Top posts


These are your 5 top posts during the given data range. These a great candidates for reusing and repurposing posts.​

Latest posts


Here you have the possibility (chosen by the given data range), to see your last 100 posts. This also gives you a great opportunity to easily reusing and repurposing posts.

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