Conversion pixels track specific actions taken by a user after engaging with your native ad. Commonly measured conversions include: lead form submission, whitepaper download, product purchase.
Benefits of Placing a Conversion Pixel
Allows conversion data to pull directly into the Nativo platform, offering a centralized view of campaign performance.
Enables granular analysis of conversion performance (broken out by creative, device, publication, etc.), helping advertisers create engaging content and shift budget to high-performing tactics.
Informs the Nativo platform which campaign parameters are driving conversions, enabling optimization and improved ROI.
Create a Conversion Pixel
Click on the Advertisers tab, and select Edit on the intended Advertiser.
Click on the Pixels sub-tab. Under Create New Pixel, select Conversion Pixel.
In the Pixel Name field, name your conversion pixel, using a clear descriptor to easily identify results in reporting.
Select an option from the Conversion Count dropdown, specifying the frequency at which the platform records the conversion.
Select an option from the Attribution Model dropdown. This applies to campaigns with multiple ads or budgets. “First Interaction” means the conversion will be attributed to the first Nativo ad that a user was exposed to, while “Last Interaction” gives credit to the last Nativo ad viewed before conversion.
Insert both a Click-Through window and a View-Through window (max. time interval between ad click/exposure and conversion pixel fire).
Click Add and Save when complete.
📘Recommended Pixel Settings
Nativo's best practice is to select Every Time and Last Interaction within the conversion pixel drop-downs, with both click-through and view-through windows of 30 days.
All saved conversion pixels will be shown as below.
📘How to Ensure Conversion Pixel is Firing
The dot beneath the pixel name represents when the pixel has last fired: Red means it has never fired, yellow means it has fired prior to the last 24 hours, and green means the pixel has fired within the last 24 hours.
To view the pixel code, click View then Copy Clipboard.
Place a Conversion Pixel on the Advertiser Site
Conversion pixels can be implemented anywhere within your site’s pages or buttons. Typically, conversion events are best measured by a discrete user action that confirms the desired event was completed (e.g. place the conversion pixel on the Order Confirmation page to track completed purchases). The conversion pixel should be implemented only on a specific page/action where a discrete conversion event will take place.
📘Pass Through a Dynamic Conversion Value
Nativo has the ability to ingest a dynamic conversion value through the “optional_float” parameter in the conversion pixel. Most ecommerce shopping cart vendors can provide you with a macro to insert in this location. When a user checks out, the macro will insert the correct value of the conversion and we will ingest it into our reporting interface.
Track Conversions on a Nativo Campaign
Conversion pixels are automatically paired to new budgets created for the corresponding Advertiser. To verify that a conversion is being tracked or modify which conversions are tracked, navigate to the Tracking tab within the budget editor.
View Conversion Performance
For a quick glance at conversion data, the conversion count will be displayed in the campaign view.
More detailed conversion metrics and breakouts can be found on the Reports tab by selecting relevant conversion metrics under Engagement & Actions.
Exclude Prior Converters from Targeting
Navigate to the Targeting tab within the budget editor. Select Audience and Data Source: Custom Audience. Select Conversion and click the red minus sign to exclude converters.
