The Content Landing Page (CLP) is a key part of the Nativo integration. Onboarding a CLP has benefits for both demand and direct sales.
Nativo will style the CLP so it mirrors your existing article pages. This reduces your developments costs and production time, allowing more campaigns to be run in a shorter amount of time.
Benefits for Nativo Demand
Setting up a CLP will ensure you receive the broadest range of demand at the highest CPMs. Nativo's premium sponsored content campaigns require a CLP on each publisher. Without that, Native Article demand will not serve on your site, even if you use your own CMS for direct-sold sponsored content.
Benefits for Direct Sales
Landing Page Options
For direct sales of sponsored content, publishers have multiple options.
Nativo Content Landing Page - Built-in support for flexible native content landing pages.
CMS + Nativo Tag - Use your own CMS for content and Nativo's measurement tag for metrics and optimization.
CMS Alone - Use your own CMS and custom code.
| Nativo CLP | CMS + Nativo Tag | CMS Alone |
Native Landing Page | ✅ | ✅ | ✅ |
Engagement Measurement (Views, Time, Scroll) | ✅ | ✅ | ⛔ |
Engagement Optimization | ✅ | ✅ | ⛔ |
Cost-per-read Rate Type | ✅ | ✅ | ⛔ |
Cross-site Native Landing page | ✅ | ⛔ | ⛔ |
Content Variation Optimization | ✅ | ⛔ | ⛔ |
Multiple Landing Page Styles | ✅ | ⛔ | ⛔ |
Content CTA Click reporting | ✅ | ⛔ | ⛔ |
Live Ad Preview (pre-sales, approvals) | ✅ | ⛔ | ⛔ |
Landing Page Metrics
Running your direct sold campaigns on this page will provide you with extensive reporting metrics like:
Deploying Multiple Landing Page Styles
We can also set up one or more CLP "templates" which allow for a broader customization of the page, for use on your direct-sold campaigns. These customizations are managed via custom tokens, and can include images, colors, or text.
But I only sell Native Display. Do I still need a CLP?
While it’s not technically required to integrate, the CLP is still highly recommended. The native article format, which utilizes the CLP, is our direct advertisers’ most popular format. As a result, launching without it will significantly limit the campaigns you’re eligible for in our Nativo Premium channel.
📘Questions?
Please contact your Account Manager for more information.