Below you'll find creative guidelines and specifications for each of the ad executions available through the Nativo platform.
NATIVE DISPLAY
In-Feed Unit Assets | Character Count | File Format/Type | File Size | Tag Recommendation |
Headline | 60 max.; 5-10 headlines recommended dependant on impression volume | .doc | - | Yes (1) 1x1 and click tracker. |
Preview Text | 120 max. | .doc | - | Yes (1) 1x1 and click tracker. |
Preview Image | 2-3 images recommended | PNG/JPEG/GIF | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker. |
Logo/Byline | - | Transparent PNG | 10 MB max | Yes (1) 1x1 and click tracker. |
NATIVE ARTICLE
In-feed Units | Character Count | File Format/Type | File Size | Tag Recommendation |
Headline | 60 max.; 5-10 headlines recommended dependant on impression volume | .doc | - | Yes (1) 1x1 and click tracker. |
Preview Text | 120 max. | .doc | - | Yes (1) 1x1 and click tracker. |
Preview Image | 2-3 images recommended | PNG/JPEG/GIF | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker. |
Logo/Byline |
| Transparent PNG | 10 MB max | Yes (1) 1x1 and click tracker. |
Content Landing Page Assets | Character Count | File Format/Type | File Size | Tag Recommendation |
Editorial Copy (required) | 250-5,000 words max | .doc/URL | - | Yes (1) 1x1 and click tracker per content landing page. |
Article Images | 10 images max | PNG/JPG 800px wide | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker per content landing page. |
CTA Banner** | - | 800x267px | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker per content landing page. |
Video | 5 videos max | Vimeo/Youtube Embed or .MP4, .MOV, .WEBM | Max File Size – 2 GB | 1x1 click tracker, quartile trackers (no impression tracker accepted). |
Companion Banner | - | 300x250 or 300x600; 728x90; 320x50 (mobile) | 1 MB (150K initial load) | Script, 1x1s, iframe, and HTML5 but it needs to be wrapped in tags. |
Social Widgets | - | Facebook, Twitter &/or Pinterest URL | - | No tracking accepted. |
STORIES
In-feed Units | Character Count | File Format/Type | File Size | Tag Recommendation |
Headline | 60 max.; 5-10 headlines recommended dependant on impression volume | .doc |
| Yes (1) 1x1 and click tracker. |
Preview Image | 2-3 images recommended | PNG/JPEG/GIF | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker. |
Logo/Byline |
| Transparent PNG | 10 MB max | Yes (1) 1x1 and click tracker. |
Content Landing Page Assets | Character Count | File Format/Type | File Size | Tag Recommendation |
Copy | Description text can be added to the lower third with basic html styling. | .doc/URL | - | Yes (1) 1x1 and click tracker to measure slides views and click outs. |
Story Slide Images | Can stitch together multiple videos and or images. | PNG/JPG/GIF 9:16 Ratio | 3 MB max (3,027K) | Yes (1) 1x1 and click tracker to measure slides views and click outs. |
Video | 6s - 15s recommended | MP4, WEBM and MOV (Apple ProRes not supported); 9:16 to 16:9 to 4:5 | Max File Size – 2 GB | Yes (1) 1x1 and click tracker to measure slides views and click outs. |
CTA | Custom text on CTA for each slide up to 12 characters. CTA button can point to a unique link per slide. | URL | - | Yes (1) 1x1 and click tracker to measure slides views and click outs. |
NATIVE VIDEO
In-feed Units | Character Count | File Format/Type | File Size | Tag Recommendation |
Headline | 60 max. | .doc |
| Yes (1) 1x1 and click tracker; Quartile Tracking (optional). |
Preview Text | 120 max. | .doc |
| Yes (1) 1x1 and click tracker; Quartile Tracking (optional). |
Video |
| Scroll to Play – MP4, MOV, WebM | Max File Size – 4 MB | Yes (1) 1x1 and click tracker; Quartile Tracking (optional). |
Logo/Byline |
| Transparent PNG | 10 MB max | Yes (1) 1x1 and click tracker; Quartile Tracking (optional). |
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The formats in our spec sheet are in compliance with standards outlined by the Coalition for Better Advertising.