Before launching your campaign, consider the following quick checks to make sure everything runs smoothly. To learn more about prelaunch QA, see the advanced QA guides.
Advertiser
Advertiser logo is accurate and has a transparent background
Improves visual aesthetic across publications
Budget
Flight start date is in the future and accurately reflects when campaign will launch
Improves accuracy of campaign reporting"Optimize By" is set to "Engagement"
Enables optimization towards CTR and post-click engagement, driving qualified clicks"Delivery Speed" is set to "Evenly"
Automatically paces budget evenly from flight start to endContextual categories are selected based on the campaign's content
Ensures content appears in relevant locations as users seek out similar informationGeo-targeting locations are selected
Hones in on a geographically relevant audienceInventory check confirms sufficient inventory to deliver in full
Ensures pacing in-line with expectations
Creative
URL directs to an accurate, working destination
Eliminates wasted traffic to incorrect URLsPreview Text is in place to introduce readers to the brand's content
Provides context to readers, driving more qualified clicksHeadlines match your style guide
Enables brand content to mimic your content for a native user experienceCall-to-action best practices included at the end of Native Article content to direct users to the next action to take
Increases brand site traffic by 2x+
👍Quickly Confirm Your Campaign Is Ready to Launch
To quickly review the details of your campaign, select Export Media Plan from the campaign action menu on the Campaign List or Campaign Detail page. Use the exported report to confirm the details of your campaign are accurate and aligned with the above recommendations to minimize necessary changes. Creative level information is not available on this report.